×

Crocs India Leverages Dhurandhar Nostalgia with Rakesh Bedi’s ‘Crocshake’ Campaign

Crocs India has launched a playful new digital campaign featuring veteran actor Rakesh Bedi, tapping into the growing wave of nostalgia-driven and character-led content. Inspired by his association with Dhurandhar, the campaign blends humor, pop culture, and everyday relatability to create a highly engaging digital moment. Video Link: https://www.instagram.com/reel/DWx72cWDGG6/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by One Hand Clap, the … Read more

Zomato Taps into Gully Cricket Culture with Raw, Instagram-First Digital Campaign

Zomato has launched a new digital campaign celebrating India’s deep-rooted love for gully cricket, shifting the spotlight from packed stadiums to the streets where the game truly lives. Created in collaboration with Gully Cricket, a digital-first platform focused on street cricket culture, the campaign captures the raw, unfiltered energy of matches played in neighbourhood lanes … Read more

Star Gold Disrupts Screens Nationwide with Glitch-Led Promo for Dhurandhar TV Premiere

Star Gold executed a high-impact on-air campaign to promote the television premiere of Dhurandhar, using a synchronised glitch disruption across the JioStar network. The activation spanned 20 channels, including movie, general entertainment, and kids networks such as Star Gold, Colors, MTV, Disney, Nick, and Hungama, creating a unified moment of attention across diverse audiences. At … Read more

SixthFactor Launches BrandIQ, an AI-Powered Platform for Real-Time Tracking of Digital Brand Perception and Consumer Signals

SixthFactor has introduced BrandIQ, a globally launched AI-powered platform designed to redefine how brands track and understand their digital presence. Built by its AI arm, TheSixth.AI, the platform moves beyond traditional, periodic brand tracking by offering continuous, real-time insights into brand perception across digital ecosystems. BrandIQ aggregates data from four critical areas-AI-generated responses, search performance, … Read more

Amul Crosses ₹1 Lakh Crore, Strengthening Its Position as the World’s Leading Cooperative Brand

The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the iconic Amul brand, has crossed a landmark ₹1 lakh crore turnover in FY26, registering an 11% growth over the previous year. This milestone reinforces Amul’s position not just as a dairy giant, but as a powerful example of the cooperative model at scale. GCMMF reported … Read more

YRF Entertainment Names Saugata Mukherjee as Head of Content for Films & Series

YRF Entertainment has appointed Saugata Mukherjee as Head of Content for films and series, reporting to CEO Akshaye Widhani. Mukherjee joins from SonyLIV, where he served as Head of Content and Executive Vice President, leading originals and platform strategy. With prior roles across platform launches and premium content development, he will now spearhead YRF Entertainment’s … Read more

Oracle India Appoints Prabhjot Minhas as Senior Director & Head of Marketing

Oracle India has appointed Prabhjot Minhas as Senior Director and Head of Marketing. She joins from Autodesk, where she served as Head of Marketing for India and SAARC, leading integrated marketing and brand initiatives. With extensive experience in content-led marketing, go-to-market strategy, and demand generation, Minhas will now focus on strengthening brand positioning, accelerating demand … Read more

Saumya Agrawal Named Co-Founder at Clevertize

Clevertize has promoted Saumya Agrawal to co-founder, marking a major leadership milestone as the agency celebrates eight years. Starting as a trainee, Agrawal has led strategy, creative, and tech projects for clients like Swiggy, Flipkart Wholesale, eBay, and Tata Motors. In her new role, she will drive AI-led marketing and creative initiatives across India, the … Read more