As tensions in West Asia continue to reshape global geopolitics, CNN-News18 is set to host a high-impact event titled ‘Fury in the Gulf – War Conclave’, aimed at decoding the crisis and its far-reaching implications for India. Anchored around the theme ‘Conflict, Consequences, and The Future’, the conclave seeks to cut through misinformation and provide … Read more
Nykaa is reportedly in talks to acquire a majority stake in actor Deepika Padukone’s skincare brand 82°E, signaling a potential strategic expansion of its growing “House of Nykaa” portfolio. The move comes at a crucial time for the premium skincare label, which has been grappling with declining financial performance. Founded in 2022, 82°E positioned itself … Read more
From a small electrical trading shop in Delhi to a global presence across 50+ countries, Havells’ journey is a lesson in strategic brand-building. What began as a simple trading business founded by Haveli Ram Gandhi took a transformative turn when Qimat Rai Gupta acquired it with a clear vision-to move beyond trading and build a … Read more
Tanishq, a leading jewellery brand from Titan Company Limited, has unveiled its latest campaign, ‘Lekhinis’, celebrating the spirit and individuality of the modern Telugu woman. Featuring Olympic medallist P. V. Sindhu, the campaign captures a powerful cultural shift across Telangana and Andhra Pradesh-where ambition and tradition coexist seamlessly. The term ‘Lekhinis’ represents women who are … Read more
Chupa Chups has transformed a long-standing consumer frustration into a bold creative narrative with its latest out-of-home (OOH) campaign, ‘No More Wrestling’, conceptualised by BBH. The campaign promotes the brand’s redesigned easy-to-open packaging by dramatizing the familiar struggle of unwrapping its lollipops-turning it into an entertaining, culturally inspired story. Drawing from the vibrant world of … Read more
Abbott marked National Vitamin C Day with a nationwide campaign focused on educating consumers about the importance of this essential micronutrient in daily wellness. The initiative highlights Vitamin C’s role in strengthening immunity, improving skin health, and supporting bone function-key pillars of preventive healthcare. Video Link: https://www.instagram.com/reel/DWsyyueiPXw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Designed as an integrated outreach effort, the campaign … Read more
Farmley is reimagining healthy snacking with its latest digital campaign, Daily Fuel, blending gamification, creator-led content, and community participation. At the heart of the campaign is a 30-day “bingo” challenge designed to make mindful eating both engaging and consistent-two factors often missing in healthy lifestyle habits. The initiative promotes Farmley’s Daily Fuel Box as an … Read more
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