Netflix has reportedly initiated a pitch for its India media mandate, signalling a strategic reassessment of its media planning and buying approach in one of its most important growth markets. The move comes as the streaming giant looks to sharpen its focus on audience acquisition, engagement, and subscription growth amid intensifying competition in India’s OTT … Read more
KISNA Diamond and Gold Jewellery has launched its Akshaya Tritiya campaign “Khushiyon Mein Nivesh”, focusing on the deeper cultural and emotional meaning behind jewellery purchases during the festive season. The campaign film takes a simple yet powerful storytelling route, following a child trying to understand the meaning of “Akshaya”-a concept associated with everlasting value. Set … Read more
SLOVIC has appointed Tiger Shroff as its brand ambassador, alongside the launch of its new campaign “Gym Ghar Lao”. The initiative positions home workouts as a practical alternative to traditional gym memberships, focusing on accessibility and everyday convenience. The campaign highlights a range of entry-level fitness equipment, including pull-up bars, resistance bands, dumbbells, and yoga … Read more
Pragya Misra has joined Curefit as an independent director, bringing her expertise in communications, policy, and technology. Her appointment is expected to support Curefit’s strategic direction and governance as the company continues to expand its presence in the health and wellness space.
Tanishq has launched its latest Akshaya Tritiya campaign featuring Triptii Dimri, introducing the ‘Hues’ collection and marking a strategic push into natural gemstone jewellery. Conceptualized by Lowe Lintas, the campaign positions gemstones as a medium of self-expression rather than just adornment. Built around 100% natural gemstones, the collection reflects a growing consumer shift toward authenticity, … Read more
Burger King India has launched the second edition of its Korean Spicy Fest, titled “Kimchi Fire,” backed by a 360° marketing campaign that taps into India’s growing appetite for bold flavours and K-culture. Building on the success of last year’s edition, Season 2 expands the menu to eight products, combining returning favourites with new additions … Read more
Voltas has elevated Pragya Bijalwann to its senior management team, reinforcing the company’s leadership structure. In her expanded role, she is expected to contribute to strategic decision-making and drive key business priorities, reflecting Voltas’ focus on strengthening internal talent and accelerating growth.
Wondrlab Network has appointed Anju Sharma as Creative Lead – Content, where she will drive design-led creative thinking and culturally relevant brand storytelling across platforms. Reporting to Hemant Shringy, Sharma joins from FCB Ulka and brings over a decade of experience, having previously worked with agencies like Leo Burnett, Havas, and FoxyMoron. In her new … Read more
Artificial intelligence is rapidly transforming digital public relations, pushing brands toward more data-driven, agile, and outcome-focused strategies. What was once limited to media outreach has now evolved into a multi-channel discipline spanning search visibility, social platforms, influencer collaborations, and online publications. AI is playing a central role in this shift by enabling real-time media monitoring. … Read more
Peels & Co has entered India’s $26 billion household cleaning market with a plant-based approach, founded by former CarDekho executive Gagan Tahiliani and co-founder Prasanna Kumar Aakash. The brand positions itself as a sustainable alternative to chemical-heavy cleaning products dominating the category. At the core of Peels & Co’s offering are bio-enzyme-based formulations derived from … Read more
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