Paroma Dayal steps into a new role at Dentsu as Vice President – Sports, E-Sports, Gaming & Live Experiences. With a focus on partnerships and immersive platforms, she will drive collaborations across sports, gaming, and live experiences, strengthening the network’s presence in high-engagement cultural spaces.
Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, featuring Shah Rukh Khan and Sanya Malhotra. The campaign introduces the product in a relatable retail setting, using a light, conversational narrative to depict everyday product discovery. Set inside a store, the film follows Malhotra’s character as she navigates multiple skincare … Read more
Snitch has launched a new three-film campaign that transforms everyday situations into playful expressions of style. Known for its bold and relatable storytelling, the brand leans into humour to showcase how fashion can naturally integrate into daily life-even in the most unexpected moments. Each film is built around familiar, high-energy scenarios. In one, a heated … Read more
Kantar has released the 2026 edition of its India in Search report, offering a deep dive into evolving consumer behaviour through aggregated Google search trends. The study highlights how search is no longer a linear journey but an ongoing process of discovery, evaluation, and adaptation. The report identifies seven key cultural trajectories, reflecting shifts across … Read more
Balkrishna Industries has unveiled a new campaign, ‘Jurrat’, for BKT Tyres, marking its strategic entry into India’s two-wheeler segment. Featuring Ranveer Singh, the campaign film debuted during Indian Premier League 2026, leveraging one of the country’s biggest cultural moments to maximise reach and visibility. At its core, the campaign shifts focus from just product features … Read more
Pepe Jeans London has announced an exclusive collaboration with Indian cricketer Shreyas Iyer, in association with ELLE India. The partnership brings together sport, fashion, and contemporary culture, positioning Iyer as a natural extension of the brand’s confident and evolving identity. Video Link: https://youtube.com/shorts/Y8WYCjo1aCo?si=wS3soqxQpa3oT2-T The collaboration showcases a series of elevated casual looks that merge classic … Read more
India’s e-commerce market is projected to grow from $90 billion to $250 billion by 2030, according to a joint report by Google and Deloitte. Titled The $250 Billion Commerce Frontier, the report highlights a major shift in how consumers discover and shop online, driven by mobile-first behaviour, AI integration, and content-led discovery. A key growth … Read more
Kalyan Jewellers has launched a new campaign for its Nimah Collection, bringing temple jewellery to life through a cinematic, narrative-driven film. Directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan, the campaign is built around the theme “A Legacy You Wear.” The film reimagines India’s rich temple jewellery heritage, positioning it … Read more
Pratilipi has announced the launch of Double Tap Films, a microdrama-focused studio aimed at creating short-form, vertical video content for mobile-first audiences. The move marks the company’s expansion from a storytelling platform into content production, leveraging its vast ecosystem to identify and develop high-potential intellectual property (IP). The studio will draw from Pratilipi’s library of … Read more
Finish, the automatic dishwashing brand from Reckitt, has appointed Ayushmann Khurrana as its brand ambassador, alongside the launch of its latest campaign, “The Right Way to Dishwash.” The initiative aims to address long-standing misconceptions around dishwasher usage in Indian households, particularly the widespread habit of pre-rinsing dishes before loading them. The campaign film features Khurrana … Read more
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