Vedica, the premium beverage brand from Bisleri International, has launched its latest campaign, “Life Full of Altitude,” marking a refined shift in its brand storytelling. Rooted in its Himalayan origins, the campaign evolves the idea of luxury by focusing on mindful living, everyday balance, and understated elegance. The campaign film features actor Rana Daggubati and … Read more
Creative agency One Hand Clap has acquired seeding and distribution firm Agenseed, marking its strategic entry into the distribution space and expanding its role across the marketing value chain. The move reflects a growing industry shift where agencies are integrating content amplification and creator-led distribution alongside creative and production services. With this acquisition, Agenseed will … Read more
The Telecom Regulatory Authority of India (TRAI) has released a consultation paper aimed at establishing a regulatory framework for Free Ad-Supported Streaming Television (FAST) services, signalling a step towards formalising app-based television distribution in India. The move introduces a broader category termed Application-based Linear Television Distribution (ALTD), which includes FAST platforms delivering scheduled TV channels … Read more
KITKAT India has partnered with globally popular anime series One Piece to launch a campaign that blends pop culture with confectionery, targeting India’s rapidly growing anime fanbase. The collaboration introduces character-led packaging, featuring iconic One Piece visuals on KITKAT packs, turning everyday breaks into a more immersive and collectible experience. At the heart of the … Read more
Aries Agro has announced the appointment of former Indian cricket captain Sourav Ganguly as its brand champion, marking a strategic move to deepen its engagement with farmers and expand its presence across rural India. The partnership is designed to strengthen awareness around productivity-led farming while reinforcing the company’s positioning in the agri-inputs space, particularly in … Read more
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