8PM Packaged Drinking Water has partnered with Sunrisers Hyderabad as the lead trouser sponsor for the Indian Premier League 2026 season, marking a strategic move to strengthen its visibility on one of India’s biggest sporting stages. As part of the association, the brand will feature prominently on SRH’s team apparel throughout the tournament, ensuring high-impact … Read more
Livpure has appointed SW Network as its digital communications partner, as it looks to strengthen its presence across social and digital platforms. The mandate signals a strategic shift in Livpure’s communication approach-from product-centric messaging to a more relatable, lifestyle-led narrative around health and wellbeing. As consumer awareness around everyday wellness continues to grow, the brand … Read more
Meta has introduced a suite of AI-powered shopping and advertising tools aimed at transforming how consumers discover and purchase products across its platforms. With a strong focus on Reels and the creator ecosystem, the updates are designed to help brands move users from inspiration to transaction more efficiently. A key highlight is the expansion of … Read more
Vineeth Jayendranath has been elevated to VP & Marketing Head – Mumbai at Vodafone Idea Limited. A seasoned professional with over 12 years of experience across the telecom and IT sectors, he will now lead marketing initiatives for the Mumbai circle, focusing on strengthening brand presence and driving growth.
Rapido has launched its latest campaign, ‘First Ride Free’, strategically timed with Indian Premier League 2026 to tap into the high-energy, mass-attention window of the season. Conceptualised by tgthr., the campaign brings alive the emotional highs of everyday commuting through a series of short, impactful films. Built in a 10-second format, the films are designed … Read more
FedEx has rolled out a new digital campaign, ‘FedEx. The Move India Needs’, created in partnership with Saatchi & Saatchi India. The campaign leverages the massive cultural pull of Chennai Super Kings to spotlight how logistics plays a crucial role in helping Indian businesses expand globally. Featuring popular CSK players like MS Dhoni, Ruturaj Gaikwad, … Read more
foundit has appointed Tarun Sinha as its Chief Executive Officer, bringing over two decades of leadership experience across digital, internet, and HR tech ecosystems. Previously holding senior roles at BetterPlace, OLX/Naspers, and Times Internet, Sinha is expected to drive technology-led innovation, deepen personalization, and strengthen AI-powered recruitment solutions as the platform looks to accelerate growth … Read more
Burson has appointed Munavar Attari as Chief Client Officer for India, strengthening its senior leadership and client servicing capabilities. He joins from Edelman in Riyadh, where he served as SVP/director, leading government-backed mandates, regional clients, and crisis management and AI transformation initiatives. With over two decades of experience across firms such as FleishmanHillard, Weber Shandwick, … Read more
ZEE5 UK has partnered with Narrative Entertainment to introduce FAST (Free Ad-Supported Streaming TV) channels on its platform, signalling a strategic shift in how streaming services cater to evolving viewer habits. As part of the collaboration, six channels-including Great! Movies, Great! Romance, Great! Mystery, POP, Tiny Pop, and POP UP-will be integrated into ZEE5 UK’s … Read more
Myntra has announced Alia Bhatt as the new brand ambassador for both its core platform and Myntra Beauty, signalling a stronger push toward deeper consumer engagement across fashion and beauty categories. The partnership leverages Bhatt’s wide cultural influence and strong resonance with younger audiences, aligning with Myntra’s positioning as a go-to destination for style and … Read more
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