Limca is stepping into a new era of digital-first storytelling by appointing Ananya Panday as its brand ambassador-with a twist. This isn’t just another celebrity endorsement. It’s a social-first mandate where Panday actively shapes how the brand shows up online. At the centre of this shift is the campaign Feel the Taazgi, designed to translate … Read more
Policybazaar has launched its latest digital campaign, Baat To Sahi Hai, using relatable, everyday conversations to spotlight a critical gap-people know what’s financially right, but often don’t act on it. Video Link: https://www.instagram.com/reel/DUsnDWniUkY/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Featuring founder Yashish Dahiya, the campaign brings financial planning into real-life scenarios that feel familiar and unfiltered. Instead of complex jargon, the … Read more
Kotex has launched a bold new campaign, Art’s Missing Period, spotlighting a long-ignored gap in artistic representation-the absence of menstrual blood. Created in collaboration with DAVID London and Ogilvy Singapore, the campaign contrasts how art has historically embraced depictions of violent bloodshed while consistently excluding menstrual narratives. From ancient works dating back to 35,000 BCE … Read more
In India’s beverage aisle, global giants have long dominated both shelf space and consumer mindshare. Yet, somewhere between nostalgia and sharp execution, Lahori Zeera carved out a space they didn’t see coming. Link: https://www.instagram.com/p/DW5v14ZEav2/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== This wasn’t a story of disruption through technology or heavy funding. It was a story of cultural insight. The founders-Nikhil Doda, … Read more
Dinesh Kumar Srinivasan has been promoted to Head of Marketing (MENA, Türkiye, Pakistan & CIS) at Spotify. In his new role, he will lead marketing efforts across key growth markets, focusing on strengthening brand presence and driving regional expansion for the streaming platform.
Ameya Velankar has joined Ixigo as Group Senior Vice President – Marketing, after nearly five years at Uber as Head of Marketing India & South Asia. With over 15 years of experience across marketing, sales, and operations at brands like SC Johnson, Marico, and RPG Enterprises, Velankar aims to bring consumer obsession, creativity, and strategic … Read more
Orient Electric has reimagined outdoor advertising with an innovative campaign for its Aero O2 ceiling fan, transforming traditional billboards into dynamic, real-world product showcases. To highlight the product’s unique proposition, the brand installed a fully functional Aero O2 fan directly onto billboards. This moving installation allows audiences to witness the product in action, shifting the … Read more
PEDIGREE, owned by Mars Inc., has introduced an AI-led platform, melhoramigo.ai, to simplify and personalise the dog adoption journey in Brazil. The campaign began with a subtle rollout across São Paulo, using unbranded black-and-white visuals that positioned the platform as a new AI-powered companion tool. This approach sparked curiosity and conversation, especially when Brazilian creator … Read more
Tally Solutions has onboarded TallyPrime as the official ‘Business Management Platform’ partner of Royal Challengers Bengaluru for the Indian Premier League 2026. The partnership is part of TallyPrime’s ongoing “Behind Bold Businesses” campaign, which draws parallels between on-field cricket decisions and real-world business challenges. The initiative is aimed at engaging entrepreneurs, MSMEs, and finance professionals … Read more
Amaron, part of Amara Raja Energy & Mobility, has partnered with Delhi Capitals and Kolkata Knight Riders for the Indian Premier League 2026, bringing its latest campaign, “The Long Game is Played in the Quiet,” to life. Running throughout the tournament, the campaign positions Amaron through helmet sponsorship visibility during matches, ensuring consistent on-field presence. … Read more
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