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Slurrp Farm Turns Tiffin-Time Stress into a Relatable Brand Story

Slurrp Farm has launched its Back-to-School campaign with a film that captures a universal parenting struggle-will kids actually finish their tiffin? Video Link: https://www.instagram.com/reel/DW3dw_zCm2e/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built on a simple yet powerful insight, the campaign highlights the everyday disappointment of half-eaten lunchboxes. For parents juggling hectic mornings, an untouched tiffin feels like effort wasted, while an empty … Read more

ixigo & ConfirmTkt Partner with Swiggy to Bring Food Delivery Onboard Trains

ixigo Trains and ConfirmTkt have partnered with Swiggy to integrate on-train food delivery directly within their apps, making meal ordering more seamless for passengers. With this integration, travellers can now browse and order from a network of over 40,000 restaurants across 160+ railway stations. The service allows users to place orders as early as four … Read more

MiQ Acquires Rocket Lab to Strengthen AI-Driven In-App Advertising

MiQ has acquired Rocket Lab to expand its in-app advertising capabilities and accelerate growth in mobile-first markets. The move brings together Rocket Lab’s mobile expertise with MiQ’s omnichannel programmatic strengths, creating a more integrated solution for advertisers. The acquisition will enhance MiQ’s AI-powered platform, Sigma, by incorporating mobile and regional data into its existing ecosystem. … Read more

TCL FFalcon and Affinity Join Hands to Scale Connected TV Advertising Globally

TCL FFalcon has partnered with Affinity to expand programmatic advertising capabilities across its smart TV ecosystem, which spans more than 160 countries. The collaboration is designed to help advertisers access TCL’s connected TV (CTV) inventory at scale, reaching millions of households worldwide. Through this partnership, advertisers can leverage Affinity’s programmatic and creative capabilities to deliver … Read more

Microsoft and Publicis Expand AI Marketing Partnership

A decade after co-creating Marcel, Microsoft and Publicis Groupe have expanded their strategic partnership to build a full-stack, AI-driven marketing ecosystem for the agentic era. The collaboration aims to unify legacy systems, AI agents, and identity-based data to help brands connect marketing efforts directly to business outcomes. At the core of this partnership is the … Read more