OPPO India has rolled out its latest campaign, ‘Zindagi Ka Frame Wide Karo’, featuring KL Rahul, ahead of the launch of its F33 smartphone series. The campaign centres on capturing spontaneous, shared moments, positioning the device around front-camera performance and durability. Set against the backdrop of a mountain trek, the film follows a group of … Read more
Nandan Reddy has exited Swiggy after 12 years to pursue independent ventures, marking a significant leadership transition for the company. As part of this shift, Swiggy is reshaping its board with new appointments, including a Prosus nominee, and elevating CFO Rahul Bothra and Chief Growth Officer Phani Kishan Addepalli as additional directors, signaling its focus … Read more
Sharon Pais has been appointed Head of Myntra, effective April 13, succeeding outgoing CEO Nandita Sinha amid a leadership transition. A long-time Flipkart group leader with over 15 years of experience, Pais has led key categories, digital initiatives, and most recently the Flipkart Fashion vertical. Her appointment signals continuity and growth as Myntra strengthens its … Read more
Raghuvar Seth has joined Allen Solly as AVP – Marketing, bringing with him strong experience from TMRW, an Aditya Birla venture focused on scaling D2C brands. With a deep understanding of modern consumer behavior and digital-first brand building, Seth is set to strengthen Allen Solly’s marketing approach and drive its next phase of growth.
Casio India has launched a Baisakhi-themed campaign to promote its LTP-SN6 watch series, using storytelling rooted in relationships and everyday moments. The campaign film moves away from product-heavy messaging, instead focusing on the emotional value of time. Set in a relatable, domestic environment, the narrative explores how relationships evolve over time-capturing themes of distance, reconnection, … Read more
At Coachella 2026, a spontaneous remark by Katy Perry ended up becoming one of the most talked-about moments of the weekend-proving that sometimes, the spotlight shifts offstage. Video Link: https://www.instagram.com/reel/DXC3RvKE2eI/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== During Justin Bieber’s unconventional headline set, Perry, watching from the crowd, casually joked, “Thank God he has Premium,” referencing YouTube Premium’s ad-free experience. The comment … Read more
Dell Technologies has launched its latest Back to School campaign, bringing together Jemimah Rodrigues and Yashraj Mukhate to spotlight the versatility of its Alienware 16X Aurora laptop. Video Link: https://www.instagram.com/reel/DW6_es-Ebt_/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign highlights how today’s students juggle multiple roles-academics, gaming, content creation, and entertainment-and need devices that can seamlessly adapt to these varied demands. Positioned … Read more
Meta has introduced new shopping features on Instagram Reels, enabling creators to tag products directly within their content and turn engagement into seamless purchase journeys. At the centre of the update is the “Add products” feature, which allows creators to tag items from a brand’s existing catalogue or include direct product links. Each Reel can … Read more
80 dB Communications has been appointed as the communications partner for Smytten, as the platform looks to strengthen its visibility and position itself as a leader in experiential consumer intelligence. Smytten operates at the intersection of product discovery, retail, and AI-powered insights, enabling brands to engage with consumers through real experiences while capturing meaningful behavioural … Read more
WPP is reportedly exploring the potential sale of its public relations arm Burson, as part of a broader effort to streamline operations and refocus its business strategy. According to reports, WPP has engaged Goldman Sachs to evaluate strategic options, including a possible divestment. The move comes amid ongoing performance pressures, with Burson reporting a 6% … Read more
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