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WPP strengthens global partnership with Henkel Consumer Brands

In a move that signals where modern marketing is headed, WPP has expanded its global mandate with Henkel Consumer Brands-and it’s not just a bigger deal, it’s a smarter one. This upgraded partnership brings creative and production duties under one unified umbrella, covering major brands like Persil, Schwarzkopf, and Syoss. Think of it as turning … Read more

Heritage in Every Stitch: Lacoste’s Archive Revival Gets a Modern Twist

When a brand built on heritage decides to evolve, it doesn’t start from scratch-it looks inward. That’s exactly what Lacoste has done with its refreshed visual identity, blending nostalgia with contemporary finesse. At the heart of this update lies a deep dive into the archives. The brand has introduced a refined typography system inspired by … Read more