Day: May 16, 2026

GIVA has launched a new campaign titled ‘Men Want Gifts Too’, spotlighting its expanding men’s silver jewellery category while challenging traditional gifting norms that often overlook men. Fronted by actor Aditya Roy Kapur, the campaign positions gifting as an experience men also value and appreciate. The initiative began with a social media conversation around the question #ChahiyeKyaLadkonko, … Read more

Britannia Industries has launched a special Mother’s Day campaign for its Little Hearts brand, turning heartfelt consumer memories into personalised collectible packs that celebrate the bond between mothers and their children. Built around the idea that love is often expressed through small everyday moments, the campaign invited consumers across India to share photographs and memories … Read more

Plush has launched its new “Here For You, Mama!” campaign this Mother’s Day to spotlight the often-overlooked realities of postpartum recovery and maternal care after childbirth. At the centre of the campaign is a social experiment that reveals how attention typically shifts entirely towards the newborn, while mothers’ physical and emotional needs are frequently ignored. Participants were … Read more

McCain Foods India has introduced its new International Style Zigzag Fries range under the #TasteTheWorld campaign, bringing globally inspired flavours to Indian consumers seeking restaurant-style snacking experiences at home. The new range features four international flavours – Italian, Korean, American, and Mexican – designed to cater to India’s growing interest in global cuisines and bold taste experiences. McCain said … Read more