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SleepyCat Taps Nimrat Kaur to Challenge Everyday Sleep Compromises

Direct-to-consumer sleep solutions brand SleepyCat has launched a new digital campaign featuring actor Nimrat Kaur, encouraging consumers to rethink the everyday compromises they make when it comes to sleep. The campaign urges people to stop accepting discomfort as normal and instead make informed choices that lead to better rest and overall well-being. Created as reel-first content rather than … Read more

SharkNinja Launches First India Campaign with Ananya and Chunky Panday

SharkNinja APAC has unveiled its first-ever India marketing campaign featuring Bollywood actors Ananya Panday and Chunky Panday, marking a key milestone in the brand’s India expansion strategy after entering the market earlier this year. The integrated campaign introduces two of the brand’s flagship kitchen appliances-the Ninja Blast Portable Blender and the Ninja Combi 14-in-1 Multicooker-using the real-life father-daughter duo to … Read more

Mastercard Launches ‘Sirf Card Nahi, Mastercard’ Campaign

Mastercard has launched its latest integrated campaign, “Sirf Card Nahi, Mastercard,” highlighting how its cards offer much more than seamless transactions by delivering rewards, security, global acceptance and exclusive experiences that add value to everyday spending. As digital payments become deeply embedded in the daily lives of Indian consumers, the campaign aims to position Mastercard as a … Read more

Ranveer Singh Fronts Sansaar Bedding Campaign

Sansaar, the conscious luxury home furnishings brand from D’Decor, has entered the bedding category with the launch of a new campaign, “A Great Day Starts the Night Before,” featuring brand ambassador Ranveer Singh. The move marks the brand’s next phase of growth as it broadens its portfolio from soft furnishings to products designed to enhance everyday sleep … Read more