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Instagram has announced the global launch of Instagram Plus, a premium subscription service designed to offer users greater personalisation, enhanced engagement tools and deeper insights while keeping the platform’s core experience free for all users. The new offering introduces a range of exclusive features aimed at helping users customise their profiles, strengthen social interactions and … Read more
BKT Tyres, the mobility-focused tyre brand from Balkrishna Industries, has unveiled BKT YOU FORWARD, a round-the-clock rider assistance programme designed to support two-wheeler users across India. With the initiative, the company aims to extend its role beyond tyre manufacturing and position itself as a comprehensive mobility partner. The programme offers 24×7 support through a dedicated … Read more
boAt has expanded its lifestyle-tech portfolio with the launch of the Slazer grooming range, marking its entry into the personal grooming category. The new lineup includes the Slazer S100, Slazer K100+, and Slazer K100 Pro, as the company continues to diversify beyond audio, wearables, dashcams and projectors. Designed around the idea of “Transform with Every … Read more
BULLET, the micro-drama platform backed by Zee Entertainment Enterprises, has launched Trinetra AI, a new end-to-end content intelligence and AI filmmaking platform designed to support creators, studios, brands and entertainment businesses across the content lifecycle. Positioned as an integrated solution for the rapidly expanding micro-drama ecosystem, Trinetra AI combines predictive content intelligence, AI-powered production tools, … Read more
Rudrakshi Razdan has been elevated to Head of Brand Marketing at Niva Bupa Health Insurance after serving as Assistant Vice President – Brand Marketing. With over four years at the company and more than a decade of experience in brand marketing, communications, consumer insights, and campaign management, she now takes on a broader leadership role.
After seven years of driving basketball partnerships and sports marketing initiatives at adidas, Aneesh Ahuja has been promoted to Director, NBA Sports Marketing. From managing athlete, team, and league relationships to shaping adidas’ NBA strategy, his journey reflects steady growth, leadership, and deep expertise in the global basketball ecosystem.
Xapads Media has appointed Guénolé Le Gall as Global Head of Performance, strengthening its focus on AI-powered, outcome-driven advertising. In his new role, he will lead global performance strategy, enhance cross-market collaboration, and drive measurable growth across key regions, helping brands achieve scalable results through data-driven programmatic solutions.
boAt has promoted Vedansh Kumar to Chief Marketing Officer, recognizing his contributions to the brand’s marketing journey over the past three years. With experience spanning Zomato, Dentsu, Publicis, and MullenLowe, Kumar now takes charge of shaping boAt’s next phase of growth, creativity, and consumer engagement.
Sony Pictures Networks India (SPN) has strengthened its cricket portfolio by securing the exclusive television and digital broadcast rights for the upcoming India A Tri-Nation Series, featuring India A, Sri Lanka A, and Afghanistan A. The tournament will be held in Sri Lanka from June 9 to June 21, 2026. Under the agreement, SPN will … Read more
Building a successful brand around water may sound impossible today, but Bisleri proved that even the simplest product can become a household name when backed by trust, consistency, and smart storytelling. The brand’s journey began in 1851 when Italian chemist Felice Bisleri created a medicinal drink. Decades later, his surname would find an entirely new … Read more
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