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Income Tax searches Dentsu India offices as agency group continues to bet big on India

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The Income Tax Department has conducted coordinated searches at multiple offices of Dentsu India amid a suspected tax evasion investigation, putting the advertising and media network under renewed regulatory scrutiny. The searches took place on September 1 across key locations, including Mumbai, Delhi, Bengaluru and other offices linked to Dentsu’s India operations. Reports suggest that … Read more

Reliance Consumer Products enters ice cream market with Bombay Creamery

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Reliance Consumer Products has forayed into India’s competitive ice cream category with the launch of Bombay Creamery, expanding its growing portfolio of consumer-facing brands. According to media reports, the new ice cream brand will offer products starting at Rs 10, with a portfolio spanning cones, cups, tubs, bars and sticks. The pricing strategy is aimed … Read more

MICA & IGNCA partner to explore cultural communication and branding

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MICA and the Indira Gandhi National Centre for the Arts (IGNCA) have entered into a three-year Memorandum of Understanding (MoU) to collaborate on cultural communication, heritage research and branding. Under the partnership, the institutions will introduce two certification programmes focused on cultural communication and branding. One programme will be delivered online, while the second will … Read more

Gulf Pride Puts Ambition Ahead of Engine Size with MS Dhoni Campaign

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Gulf Oil Lubricants India has introduced a new brand platform for its motorcycle oil brand Gulf Pride, placing ambition-not engine capacity-at the heart of its latest campaign featuring long-time ambassador MS Dhoni. Titled Kuch Behad Kar, the campaign is built around the thought “Sapna CC dekh kar nahi aata,” reflecting the aspirations of a new generation … Read more

JioHotstar Takes Indian Entertainment Global with Launch in UK, Canada and Singapore

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JioHotstar has expanded its international footprint with launches in the UK, Canada and Singapore, marking a significant step in JioStar’s ambition to build a global entertainment platform. The service brings its “Infinite Possibilities” proposition to international audiences with more than 160,000 hours of programming across 12+ languages and multiple genres. Alongside its content library, JioHotstar … Read more

Vikrant Mudaliar joins Cruise Money as Co-founder,

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Vikrant Mudaliar has joined Cruise Money as Co-founder, marking his next chapter after eight years at Dream Sports. With nearly three decades of experience across marketing, business growth and brand building, he has previously worked with brands including Dream Sports, Yatra, Lenskart and Tata Sky. At Cruise Money, he will focus on driving product, brand … Read more

Sirona has appoints Nidhi Vohra as Chief Business Officer

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Sirona has appointed Nidhi Vohra as Chief Business Officer to lead its next phase of growth. With over 20 years of experience across beauty, personal care and FMCG, Vohra has held senior roles at Dabur, Colorbar, BigBasket, Vega Industries and Aditya Birla Fashion and Retail. At Sirona, she will oversee business strategy, brand building, category … Read more

UpGrad Closes $200 Million-Plus Acquisition of Unacademy

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The all-share transaction brings Unacademy’s education businesses into UpGrad’s portfolio, marking a significant reset from its 2021 peak valuation. Edtech major UpGrad has completed its acquisition of Unacademy in a deal valued at more than $200 million, or approximately Rs 1,955 crore. The transaction has been structured entirely as a share swap, with Unacademy’s existing investors receiving shares in UpGrad. … Read more

WLDD Gets Strategic Backing from Adfactors PR, Vikas Khemani

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The partnership will help WLDD scale its creator ecosystem, technology capabilities, media properties and brand-building businesses. Content distribution and creator-led marketing company WLDD has secured a strategic investment from Adfactors PRand investor Vikas Khemani, who have acquired a stake in the Bengaluru-based company. Founded in 2018, WLDD plans to deploy the investment towards expanding its technology infrastructure, creator marketplace, … Read more