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Niva Bupa unveils ‘Setback se Comeback Tak’ campaign

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Niva Bupa Health Insurance has been announced as the Official Health Insurance Principal Partner of the Glasgow 2026 Commonwealth Games. To mark the partnership, the company has launched its new brand campaign, ‘Setback se Comeback Tak’, celebrating resilience, recovery and the journey back to health. The campaign features Olympic medallists Saina Nehwal and Mirabai Chanu, drawing parallels between athletes overcoming injuries and … Read more

Shark Tank India S6 launches #DontBeATota campaign

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Ahead of the sixth season of Shark Tank India, Sony LIV has unveiled a new campaign titled #DontBeATota, encouraging aspiring entrepreneurs to focus on business fundamentals rather than startup buzzwords. Link: https://www.instagram.com/reel/DbARgEwg5zk/?igsh=MTU3enVqb3Jkdzk2ZQ== Conceptualised by The Script Room, the campaign introduces Tota, a parrot who confidently throws around terms like valuation, burn rate and EBITDA, believing that jargon alone can … Read more

How Indian Brands Turned the FIFA World Cup Final Into a Marketing Playground

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The FIFA World Cup 2026 Final wasn’t just a sporting spectacle-it became one of the biggest real-time marketing moments of the year. As Spain edged Argentina 1-0 after extra time to lift the trophy, Indian and global brands raced to social media with topical creatives, witty one-liners and fan-led campaigns, proving that football has become a powerful marketing platform … Read more

Mother’s Recipe celebrates monsoon snacking with Chaat Chutneys

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Mother’s Recipe has launched a new campaign spotlighting its Chaat Chutneys range, celebrating India’s love for street food during the monsoon season. Built around the thought “Street-style taste, now served at home,” the campaign brings the authentic flavours of popular chaat stalls into consumers’ kitchens with a range of ready-to-use chutneys. Recognising that chutneys are at the … Read more

Arvind Upadhyay joins Haleon as Oral Healthcare Lead

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Arvind Upadhyay has joined Haleon as Director/Lead, Oral Healthcare – Southeast Asia & Taiwan, marking a new milestone in his leadership journey. With extensive experience in marketing, brand strategy, insights, analytics, and media-including senior leadership at P&G-he is set to lead Haleon’s oral healthcare business across the region.

Bigg Boss marks 20 years with six simultaneous editions across India

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Marking its 20th anniversary, Bigg Boss is entering its biggest season yet, with JioStar launching six regional editions simultaneously for the first time. The reality franchise will return in Hindi (hosted by Salman Khan), Tamil(Vijay Sethupathi), Telugu (Nagarjuna), Kannada (Kichcha Sudeep), Malayalam (Mohanlal) and Bangla (Sourav Ganguly) during the festive season, significantly expanding its reach across India. The announcement was made alongside the launch of India’s Bigg Reality, a coffee table … Read more

Connect Network launches AI platform IMMERSIVE

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Connect Network Inc. has launched IMMERSIVE, an agentic AI-powered platform designed to streamline media planning, campaign execution and performance optimisation for brands and agencies. The platform brings together multiple marketing functions-including media planning, hyperlocal intelligence, creative insights, media discovery, buying, campaign monitoring and optimisation-within a single AI-driven ecosystem. According to the company, IMMERSIVE has been built … Read more

HistoryTV18, Bihar Tourism showcase ‘Bihar – The Land of Art & Crafts’

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The Department of Tourism, Government of Bihar, in association with HistoryTV18, has launched ‘Bihar – The Land of Art & Crafts’, a two-part special showcasing the state’s rich artistic traditions, cultural heritage and skilled craftsmanship. The series explores Bihar’s living legacy of art, highlighting how traditional crafts continue to thrive through local communities and artisans. From intricate paintings … Read more

Apple Music subscription prices increase in India across all major plans

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Apple has revised the pricing of its Apple Music subscription plans in India, increasing rates across Student, Individual and Family tiers. The price hike applies to both new and existing subscribers and also extends to select Apple One bundles. Under the revised pricing, the Student plan now costs ₹69 per month, up from ₹59, while the Individual plan has increased to ₹139 per month from ₹119. … Read more

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