Newsroom 
The Board of Control for Cricket in India (BCCI) has officially invited bids for the title sponsorship rights of its cricket events, initiating a fresh tender process for interested brands and organisations. The cricket board has released the Invitation to Tender (ITT), which outlines the eligibility criteria, bidding process and evaluation framework for prospective applicants. … Read more
Domino’s Pizza reported a 4.3% year-on-year increase in revenue for the second quarter of 2026, supported by higher supply chain sales, increased franchise royalties and stronger advertising revenue, even as international same-store sales remained largely flat. The global pizza chain posted an increase of $49.3 million in quarterly revenue compared to the same period last … Read more
One97 Communications, the parent company of Paytm, reported a mixed performance for the first quarter of FY27, with robust growth in its core payments business offset by a decline in marketing services revenue despite increased spending on promotions and customer acquisition. During the April–June quarter, Paytm’s marketing services revenue fell 3% year-on-year to Rs 239 crore, … Read more
Consumer technology brand Wozoyo, backed by Hong Kong-based Secure Connection, has appointed Liqvd Asia as its integrated digital marketing partner as it accelerates its expansion across India and the United States. Under the mandate, Liqvd Asia will lead Wozoyo’s digital marketing strategy, leveraging its integrated capabilities across creative, media, creators and performance marketing to strengthen the brand’s presence in … Read more
LOTTE India has rolled out its annual back-to-school campaign for LOTTE Choco Pie, celebrating the everyday moments that define the bond between mothers and their children during busy school mornings. As part of the initiative, the brand has collaborated with five mother-child influencer pairs to create relatable Instagram Reels that capture the simple act of … Read more
The Coca-Cola Company has introduced a refreshed global brand identity aimed at creating a more consistent and recognisable consumer experience across more than 200 markets. The updated visual system will be rolled out across packaging, retail environments, equipment and digital platforms in regions including Latin America, Europe, the Middle East and Asia. The refresh builds … Read more
WPP Media’s EssenceMediacom has successfully retained Uber’s media mandate across the Asia-Pacific region following a competitive regional pitch, extending a partnership that has been in place since 2017. The renewed mandate covers seven key APAC markets, including Australia and New Zealand, Hong Kong, India, Japan, South Korea and Taiwan. The business will continue to be … Read more
Niva Bupa Health Insurance has been announced as the Official Health Insurance Principal Partner of the Glasgow 2026 Commonwealth Games. To mark the partnership, the company has launched its new brand campaign, ‘Setback se Comeback Tak’, celebrating resilience, recovery and the journey back to health. The campaign features Olympic medallists Saina Nehwal and Mirabai Chanu, drawing parallels between athletes overcoming injuries and … Read more
Ahead of the sixth season of Shark Tank India, Sony LIV has unveiled a new campaign titled #DontBeATota, encouraging aspiring entrepreneurs to focus on business fundamentals rather than startup buzzwords. Link: https://www.instagram.com/reel/DbARgEwg5zk/?igsh=MTU3enVqb3Jkdzk2ZQ== Conceptualised by The Script Room, the campaign introduces Tota, a parrot who confidently throws around terms like valuation, burn rate and EBITDA, believing that jargon alone can … Read more
The FIFA World Cup 2026 Final wasn’t just a sporting spectacle-it became one of the biggest real-time marketing moments of the year. As Spain edged Argentina 1-0 after extra time to lift the trophy, Indian and global brands raced to social media with topical creatives, witty one-liners and fan-led campaigns, proving that football has become a powerful marketing platform … Read more
All Rights Reserved @2025ViralVault
