Facebook Instagram Linkedin
×

Newsroom

PEDIGREE Brings KL Rahul and His Dog Together for a Digestive Health Campaign

by

The campaign introduces PEDIGREE Healthy Belly while using an everyday pet-parent concern to spotlight the importance of canine gut health. Video: https://www.instagram.com/reel/Dcp4l54gWqO/?igsi=ZHNhMDRndnl1N2U4 PEDIGREE has introduced Healthy Belly, a complete and balanced food for adult dogs, with a new campaign featuring cricketer KL Rahul and his pet. Taking a playful route to an often-ignored subject, the campaign uses dogs’ … Read more

H&M Brings ‘Dil Chahta Hai’ Nostalgia to Fashion for Its 25th Anniversary

by

The limited-edition collaboration translates the iconic film’s imagery and pop-culture cues into a range of graphic T-shirts. Twenty-five years after Dil Chahta Hai captured a generation’s take on friendship, travel and urban youth culture, the cult film is getting a new expression – this time through fashion. H&M India has launched a limited-edition collection inspired by the 2001 … Read more

Levi’s ‘Behind Every Original’ Returns with Alia Bhatt in Chapter Two

by

‘Many Ways, One Original’ explores the experiences, influences and personal styles that shape individuality. Levi’s has brought back its ‘Behind Every Original’ campaign in India with a second chapter, ‘Many Ways, One Original’, featuring Global Brand Ambassador Alia Bhatt. Video Link: https://www.instagram.com/reel/DcuzrA7tBVV/ The new campaign builds on the brand’s long-standing association with self-expression, exploring how people are shaped by … Read more

Kinshuk Gupta moves on from TCS

by

Kinshuk Gupta moves on from Tata Consultancy Services (TCS) around 10 months after joining as Chief Communications Officer. With over two decades of experience across corporate communications and reputation management, Gupta previously held senior roles at Bharti Airtel, GSK Consumer Healthcare, Max Healthcare and Edelman India.

Rohan Chincholi elevated to Chief Client & AI Officer, Havas Media

by

Rohan Chincholi has been elevated to Chief Client and AI Officer at Havas Media Network India. With over nine years at the agency, he previously served as Chief Digital Officer and has held several leadership roles across digital media and strategy. Chincholi brings extensive experience in digital transformation, media innovation and client leadership to his … Read more

GCPL Expands WPP Media Partnership to Seven Global Markets

by

The move brings GCPL’s international media operations under one agency group, building on EssenceMediacom’s India mandate since 2025. Godrej Consumer Products (GCPL) has appointed WPP Media as its global media agency partner for its business across seven international markets – Indonesia, Bangladesh, Sri Lanka, South Africa, Nigeria, Argentina and Chile. The appointment follows a three-month global pitch that … Read more

XYXX Uses Comedy to Challenge the Stigma Around Men’s Shapewear

by

The six-part content series turns familiar male insecurities into humour while positioning XYXX Sculpt Vest as an everyday confidence essential. Men’s shapewear has largely remained an unexplored category, often associated with discomfort or stigma. Innerwear and lifestyle brand XYXX is looking to change that conversation with its latest comedy-led campaign, created in collaboration with content studio 145 East. … Read more

Hashtag Orange Takes on SafeTree’s Brand and Media Mandate

by

The agency will lead strategy, creative and media for SafeTree’s fertility insurance offering, with a focus on making the emerging category more accessible to Indian couples. SafeTree has appointed Hashtag Orange as its brand and media partner for its fertility insurance business in India. The agency’s mandate covers brand strategy, creative development, media planning and deployment, along with … Read more