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The Mavericks and AVDS Forge Strategic Partnership to Expand Integrated Brand Solutions

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Integrated marketing communications firm The Mavericks and creative transformation company AVDS have entered into a strategic partnership aimed at offering clients a more comprehensive suite of services across communications, creative strategy, branding, and employer engagement. The collaboration combines The Mavericks’ expertise in integrated communications and reputation management with AVDS’ strengths in creative brand strategy, design, … Read more

JioHotstar Secures 50 Brand Partnerships for ‘Dhurandhar The Revenge’ Digital Premiere

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JioHotstar has onboarded 50 brand partners, including 11 sponsors, for the exclusive digital premiere of blockbuster action thriller Dhurandhar The Revenge, which streams on the platform on June 4. The impressive sponsor lineup includes Fevicol, Samsung, Vimal, Sting, LG Water Purifier, Dulcoflex, HDFC SKY, AMFI, Reliance Digital, Swiggy Instamart, and Invisalign, reflecting the growing appeal of … Read more

Kinnect Charts Next Phase of Growth with Stronger Leadership and Integrated Capabilities

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Kinnect, one of Omnicom Advertising India’s fastest-growing agencies, is entering a new phase of expansion, backed by a strengthened leadership team, integrated capabilities, and a sharper focus on delivering business impact through creativity. Built as a digital-first agency and evolved into a fully integrated marketing partner, Kinnect has spent the last few years redefining its … Read more

The Fan Studio Appoints Vigor Media Worldwide as PR Partner

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Designer fan brand The Fan Studio has awarded its public relations mandate to Vigor Media Worldwide following a competitive multi-agency pitch process. As part of the partnership, Vigor Media Worldwide will lead the brand’s communications strategy and media outreach efforts from its Delhi-NCR office, supported by its associate network across India and international markets. The … Read more

Preetha Athrey Appointed as Director of Brand Marketing at The Trade Desk

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Preetha Athrey has joined The Trade Desk as Director of Brand Marketing, where she will lead brand narrative development for the company in the Indian market. In her LinkedIn announcement, Athrey expressed enthusiasm about joining an organization that aligns with her values while fostering innovation and operating at the industry’s forefront. She highlighted her excitement … Read more

PepsiCo Acquires Prebiotic Soda Brand Poppi for $1.95 Billion

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PepsiCo announced Monday its acquisition of prebiotic soda brand Poppi for $1.95 billion, strengthening its position in the rapidly growing functional beverage market. The deal includes $300 million in anticipated cash benefits, bringing the net purchase price to $1.65 billion. “More than ever, consumers are looking for convenient and great-tasting options that fit their lifestyles … Read more

Goafest 2025 returns to Goa; to take place from 21st to 23rd May, 2025

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The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) are thrilled to announce the much-anticipated return of Goafest to its iconic home in Goa for the 18th edition of South Asia’s largest creative festival. Scheduled to take place from May 21st to 23rd, Goafest 2025 will be hosted at the Taj Cidade de Goa Heritage and Horizon, Goa. This year, the festival is proud … Read more

Navi UPI Named Official UPI Partner for Royal Challengers Bengaluru in T20 2025

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Navi UPI has been announced as the official UPI partner for Royal Challengers Bengaluru (RCB) for the upcoming T20 Season 2025. The strategic partnership offers Navi UPI users an exclusive 24-hour early access window to purchase tickets for RCB’s home matches before they become available to the general public. The 18th edition of the T20 … Read more

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