Newsroom 
WLDD uses humour and the wrestler’s larger-than-life persona to highlight Amazon’s festive deals and home-upgrade proposition. What happens when The Great Khali no longer feels quite so great? Amazon and WLDD turn that question into the central idea of their latest campaign for the Great Indian Festival. The campaign opens with the wrestling icon surrounded by ageing belongings, … Read more
Claude models are now available through Amazon Bedrock with in-country inference, addressing data residency and governance needs of Indian enterprises. Anthropic has expanded its India footprint with the launch of in-country inference for Claude through Amazon Bedrock, allowing requests made through the India endpoint to be processed on servers located within the country. The move is … Read more
Starring Alia Bhatt and Ranbir Kapoor, the new campaign uses humour and exaggerated thought spirals to build anticipation for Myntra’s festive shopping event. Myntra is turning everyday moments into elaborate reasons to shop with its latest campaign for the Big Fashion Festival (BFF), featuring brand ambassadors Alia Bhatt and Ranbir Kapoor. Set to go live on October 8, … Read more
Dentsu India is bringing creative, media, production and measurement under one roof with the launch of Dentsu Performance Studio, as performance marketing moves towards faster, data-led content creation. Dentsu India has launched Dentsu Performance Studio, a new practice designed to combine creative strategy, AI-enabled production, performance media and measurement into a single operating model. The initiative … Read more
Volvo Cars has appointed Skoda CEO Klaus Zellmer as its next president and CEO from October 2027. With 30+ years of industry experience, he succeeds Hakan Samuelsson as the carmaker works to revive sales amid tariffs and weaker EV demand.
Pulse Candy, the confectionery brand from Dharampal Satyapal Group (DS Group), is marking its fifth consecutive Ganesh Mahotsav association in Maharashtra with a digital-first campaign that enables devotees to make personalised offerings to Lord Ganesh. Under the larger brand thought ‘Desh Ki Pulse Se Bana Ganpati Tyohar’, the campaign, ‘Pulse Se Arpan, Bappa Ko Samarpan’, combines technology, … Read more
Philips is turning up the heat in India’s growing airfryer market with its latest campaign, ‘Airfryer Matlab Philips’, featuring actor and entrepreneur Sushmita Sen as the brand ambassador. The campaign builds on Philips’ long-standing presence in the category, aiming to strengthen its association with airfrying while encouraging more Indian households to embrace the appliance. The campaign … Read more
Anngad Singh has taken on the role of Director, Digital Commerce (E-Commerce) at Procter & Gamble. With over eight years at P&G, he brings extensive experience across digital commerce, trade marketing, sales strategy, and key accounts, having previously served as Director, Corporate Trade Marketing.
Shabari Talati has been elevated to Associate Vice President at WPP Media, having previously served as Director. Before joining WPP Media, she was Group Head at Starcom for over a year. Talati also brings prior experience from Madison World, Carat, Interactive Avenues and Chimp&z Inc.
Da Milano Group has appointed Piyush Singh as Group CEO, bringing 18+ years of experience across consumer businesses, retail and transformation. He will focus on strengthening the brand portfolio, driving operational excellence, and accelerating growth across retail, D2C and emerging channels as the Group enters its next growth phase.