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iPhone Price Hikes: Apple Turns to Cashback, Trade-Ins and EMIs in India

Apple is leaning on cashback, trade-in benefits and interest-free EMIs to soften the impact of sharp iPhone price increases in India, as the company continues to push further into the premium smartphone segment. Customers purchasing the iPhone 18 Pro, 18 Pro Max or iPhone Duo can avail cashback of up to ₹7,000, while the iPhone 17 offers … Read more

EaseMyTrip Cofounder Nishant Pitti Pledges Shares Worth Rs 212 Crore

EaseMyTrip cofounder and promoter Nishant Pitti has pledged shares worth around Rs 212 crore in parent company Easy Trip Planners for personal use, according to a regulatory filing. The latest pledge, completed on August 24, covers 34.51 crore shares, representing 8.66% of the company’s total equity. The shares have been pledged in favour of Motilal Oswal Financial Services, … Read more

Hyundai BAYON: Hyundai Names Its New Intelligent SUV for India

Hyundai Motor India has officially revealed the name of its much-awaited new SUV for the Indian market – Hyundai BAYON – kicking off the next phase of its product launch narrative. The name reveal comes ahead of further details expected in the coming weeks, with Hyundai positioning BAYON as a technology-led SUV designed for a new generation … Read more

Ai+ Smartphone Takes Over Rajouri Garden Metro Station

Ai+ Smartphone is taking its brand visibility beyond conventional advertising with a high-impact metro association at one of Delhi’s busiest commuter hubs – Rajouri Garden Metro Station. As part of the association, the station will now carry the branded identity “Ai+ NOVA Smartphone Rajouri Garden Metro Station,” placing the smartphone brand directly into the daily journeys of … Read more

Apple’s Ternus Era Begins: iPhone 18, a $1,999 Duo and AI Take Centre Stage

New CEO. New iPhones. A $1,999 dual-screen device. And AI moving deeper into Apple’s everyday ecosystem. Apple has opened its biggest product event of the year with more than a new iPhone-it has opened the John Ternus era. Making his debut as CEO, Ternus has unveiled the latest additions to Apple’s ecosystem, led by the iPhone 18 … Read more

CREX appoints Anuj Bhasin as chief revenue officer

CREX has appointed Anuj Bhasin as chief revenue officer, bringing 25+ years of experience across ESPN, Zee, HT Media, Network18 and Jagran New Media. He’ll lead revenue strategy, partnerships, and monetisation across CREX’s cricket ecosystem, aiming to turn strong audience engagement into a larger, diversified business.

Ferrero Rocher says ‘I’m a Bar’ as it enters India’s premium chocolate space

When a brand has spent decades owning one format, changing its shape is more than a product launch-it’s a brand strategy. Ferrero Rocher is now taking its premium equity from the familiar golden-wrapped praline to the chocolate bar aisle in India. The brand has launched Ferrero Rocher Bars, marking its entry into the premium chocolate bar … Read more