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UNIQLO has unveiled its Spring Summer 2025 campaign ‘Life in Linen,’ starring brand ambassadors Kareena Kapoor Khan and Sidharth Malhotra. The campaign showcases UNIQLO’s Premium Linen Collection ahead of the summer season, emphasizing the fabric’s comfort, versatility, and style through two distinct films. In her campaign video, Kareena is shown wearing UNIQLO’s linen shirt across … Read more
Forever 21’s U.S. division has filed for Chapter 11 bankruptcy protection for the second time in six years, as the fast-fashion retailer continues to struggle with challenging market conditions. The Sunday filing marks another significant setback for the once-thriving mall staple known for its affordable trendy apparel. Amid declining foot traffic at traditional shopping malls … Read more
JioStar has announced the complete rebranding of all Sports18 channels as part of the Star Sports Network, significantly expanding the network’s reach to 24 channels nationwide. This strategic integration aims to enhance sports content delivery and viewership across India. The newly rebranded channels include Star Sports 2 Hindi, Star Sports 2 Hindi HD, Star Sports … Read more
PepsiCo plans to significantly expand its packaged food presence in India, focusing on the country’s diverse regional tastes. CEO Jagrut Kotecha of PepsiCo India and South Asia emphasizes that snack consumption in India remains lower than other countries, presenting substantial growth opportunities. To maximize its market approach, the company has strategically divided India into nine … Read more
The timing couldn’t be worse for WPP as Coca-Cola shifts a significant portion of its U.S. media business to rival Publicis. This move comes just two weeks after WPP reported disappointing revenue figures that sent its share price to a four-year low, despite efforts to reposition the company with AI integration and a revitalized GroupM … Read more
Skechers has added star bowler Jasprit Bumrah to its growing roster of cricket athletes. The India and Mumbai Indians paceman will compete in Skechers Cricket footwear and feature in marketing campaigns for both performance and lifestyle collections. Bumrah joins fellow cricketers Ishan Kishan and Yastika Bhatia, who have been wearing Skechers footwear for the past … Read more
Tata Play has partnered with FanCode to provide comprehensive sports coverage to its direct-to-home and streaming subscribers. The collaboration, branded as Tata Play FanCode Sports, will deliver over 100 hours of live sports content monthly across eight major sports categories and numerous tournaments. Indian sports enthusiasts will gain access to premier events including the Carabao … Read more
Heineken, the world’s most international brewer, has renewed its global media relationship with Dentsu for two more years, continuing their eight-year partnership. The new contract covers 100 markets including Mexico, Brazil, UK, Italy, Germany, Spain, Netherlands, South Africa, Nigeria, Vietnam, and India. Since joining Heineken’s media agency roster in 2016 and becoming a key partner … Read more
Dream11 has unveiled its new fantasy sports campaign for IPL 2025, bringing together Bollywood superstars and cricket icons in a playful contest. The campaign, titled ‘Aapki Team Mein Kaun?’, features Aamir Khan and Ranbir Kapoor assembling rival fantasy teams dubbed Aamir11 and Ranbir11. The campaign showcases a star-studded cricket lineup including Rohit Sharma, Hardik Pandya, … Read more
Lotus Botanicals has launched LuminaFresh Underarm Spray Serum, an innovative non-aerosol, alcohol-free alternative to traditional deodorants. This multifunctional product combines underarm brightening with odor defense using 100% natural extracts, offering long-lasting freshness while supporting skin health. Following the “Gentle on underarms, tough on odour” philosophy, LuminaFresh embodies Lotus Botanicals’ #BeautyInBalance commitment, delivering a clean alternative … Read more
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