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iCubesWire Wins Global Media Mandate for Consumer Tech Brand Wozoyo

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The partnership will bring together digital media, performance, data and consumer intelligence to support Wozoyo’s international growth. Consumer technology brand Wozoyo has appointed iCubesWire as its global media partner, handing the agency responsibility for strategy and execution across international markets. The mandate spans digital media, performance marketing, consumer intelligence, data and technology, with the partnership aimed at helping … Read more

Pure & Sure Tells Consumers to ‘Eat! Without Worry’ in New Brand Campaign

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The organic food brand is building its latest communication around food anxiety, transparency and the processes behind what reaches consumers’ plates. Pure & Sure, the organic food brand from Phalada Organic Consumer Products, has launched a new brand campaign, ‘Eat! Without Worry’, aimed at addressing the growing concerns and confusion surrounding everyday food choices. From ingredient … Read more

Tata Motors Drives Ahead with New TATA.CARS Identity

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Nearly a year after its demerger, Tata Motors’ passenger vehicle business is formalising a name consumers already use – while building a new brand world around the promise ‘Nothing’s Too Far’. Tata Motors is turning something consumers have been saying for years into a formal brand identity. Tata Motors Passenger Vehicles Ltd. (TMPV) has unveiled TATA.CARS, … Read more

Disney Reports $25.2 Billion Q3 Revenue, Led by Streaming and Experiences

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The entertainment giant recorded 7% revenue growth in Q3 FY26, with stronger streaming, theme park performance and franchise momentum supporting its results. The Walt Disney Company has reported a strong third quarter for fiscal 2026, with revenue rising 7% year-on-year to $25.25 billion for the quarter ended June 27, 2026. The company attributed the performance to continued … Read more

Sachin Tendulkar’s Hiccups Signal a Kissht Loan Approval

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Kissht has signed the cricket legend as its brand ambassador for three years and launched a digital campaign that uses humour to spotlight its fast, simple and paperless loan process. Digital lending platform Kissht has brought on board cricket icon Sachin Tendulkar as its brand ambassador for a three-year association, alongside the launch of its latest campaign, ‘Loans … Read more

Sharvari Turns to Nykaa Now for a Last-Minute Beauty Fix

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Featuring Sharvari and Sheeba Chaddha, the latest campaign uses a relatable mother-daughter moment to showcase Nykaa Now’s quick-delivery proposition. Nykaa has rolled out a new campaign for its quick-commerce beauty service, Nykaa Now, featuring actor Sharvari alongside Sheeba Chaddha. The campaign takes a light-hearted approach to a familiar beauty crisis while spotlighting the platform’s promise of … Read more

Maars Communicates Bags Communications Mandate for EMOMEE

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The agency will drive EMOMEE’s communications, digital and social strategy as the homegrown kids’ IP expands across streaming, licensing, consumer products, live experiences and global markets. Children’s entertainment IP EMOMEE has appointed Maars Communicates as its strategic communications partner in India, as the homegrown property prepares for its next phase of growth. The mandate comes soon after EMOMEE’s Netflix … Read more