Facebook Instagram Linkedin
×

Newsroom

ARM Worldwide brings ChatGPT Ads into its paid media playbook

by

ARM Worldwide is integrating ChatGPT Ads into its paid media strategy, exploring conversational advertising opportunities for clients across a range of sectors in India. The digital marketing and communications consultancy is evaluating the format across financial services, education, healthcare, technology, infrastructure, real estate, consumer durables, employee benefits, fintech and FMCG. Unlike conventional search advertising, which largely relies … Read more

Grapes Worldwide teams up with Alice & Albert to strengthen global ambitions

by

Grapes Worldwide has entered into a strategic partnership with US-based independent agency Alice & Albert Inc., creating a global partner network aimed at helping brands navigate expansion between India, North America and other international markets. The collaboration combines Alice & Albert’s capabilities in US market strategy, brand building, creative, content, influencer marketing, partnerships and growth with … Read more

InstaMoney’s ‘Life Doesn’t Wait’ campaign brings unexpected financial needs into focus

by

Digital lending platform InstaMoney has launched its latest brand campaign, ‘Life Doesn’t Wait’, featuring actors Somesh Sharma and Mallika Nayak. The campaign explores how unexpected moments can create immediate financial requirements, built around the thought, “When life happens instantly, support should be instant too.” Rather than making the loan itself the hero of the story, the campaign … Read more

Bandhan Group celebrates 25 years with new ‘Bandhan Kaamyabi Ka’ campaign

by

Bandhan Group has marked its 25-year journey with the launch of ‘Bandhan Kaamyabi Ka’, a new brand campaign that brings its diverse financial services businesses together under a unified identity. Built around the thought, ‘25 saal se aapki har kaamyabi ke peeche ek Bandhan hota hai,’ the campaign celebrates the financial milestones that shape people’s lives. From receiving … Read more

airpay puts ‘invisible’ payments at the heart of its first brand campaign

by

airpay, a digital payments platform, has launched its first public-facing brand campaign, ‘Invisible’, as it marks 14 years of operations across India, the UAE, Tanzania and Zambia. The campaign takes a different approach to communicating digital payments, moving away from familiar narratives around speed and convenience. Instead, the film focuses on a more fundamental consumer … Read more

Vicky Kaushal goes ‘Unfazed by Time’ in new G-SHOCK campaign

by

G-SHOCK has unveiled a new brand film featuring actor Vicky Kaushal, bringing its ‘Unfazed by Time’ proposition to life through a narrative centred on composure, individuality and resilience. The campaign spotlights G-SHOCK’s LUXE BLACK series, an interpretation of its popular 2100 lineup. The watches feature the collection’s signature octagonal silhouette, complemented by a matte black finish … Read more

Swiggy strengthens food safety support with dedicated helpline and in-app channel

by

Swiggy has stepped up its food safety support by introducing a dedicated 24×7 helpline and a new ‘Food Safety’ channel within its app. The move gives customers a more direct way to flag food safety concerns linked to their orders. Customers can call 7948231850 to register complaints with Swiggy’s customer care team. Alternatively, concerns can be raised … Read more

YAAP wins creative and media mandate for Parle Candy Culture

by

The agency will lead Parle’s digital-first confectionery platform across creative, social, creators and media. YAAP Digital has been appointed the Digital & Media Partner for Parle Candy Culture, following a competitive multi-agency pitch. The mandate brings together creative and media responsibilities for Parle Products’ digital-first confectionery platform. YAAP will handle the platform’s digital communication, content creation, … Read more

Sebamed explores ChatGPT as a new frontier for skincare advertising

by

In partnership with WPP Media, the brand is using AI-led conversations around skin concerns to introduce its pH 5.5 proposition. Sebamed, marketed in India by USV, is experimenting with a new digital advertising environment by partnering with WPP Media to test advertising on ChatGPT. The initiative promotes Sebamed’s Gentle Facial Cleanser for oily and combination skin, … Read more

Hashtag Orange to drive Frankfinn’s Gen Z marketing strategy

by

The agency will lead the brand’s communication across social media, performance marketing and discovery, with a focus on data, culture and AI. Frankfinn Institute of Air Hostess Training has appointed Hashtag Orange as its marketing partner to strengthen its engagement with Gen Z. The partnership will see the independent integrated marketing agency develop Frankfinn’s communication strategy across … Read more