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Uber has introduced a ‘Missed Flight Connection Cover’ to assist Mumbai commuters facing airport delays due to extensive road construction. Launched in partnership with Reliance General Insurance, the service provides compensation up to Rs 7,500 for passengers who miss flights due to traffic delays. Available for just Rs 3 per ride, the cover also includes … Read more
Ola Electric Mobility will begin delivering its new motorcycles by early April 2025, according to CFO Harish Abichandani. The company is expanding both its product range and market distribution network to strengthen its position in the electric vehicle sector. With a 28% market share reported in February, Ola Electric expects continued growth through March and … Read more
Urban Company has stepped into the quick commerce arena with the introduction of ‘Insta Maids,’ a new service promising domestic help within just 15 minutes of booking. This innovative offering marks the home services platform’s entry into the rapidly expanding quick delivery sector. The service is currently running as a pilot project in Mumbai, with … Read more
Boldfit has welcomed Siya Wadhawan as their new Head of Brand Marketing. Wadhawan joins the company after a successful tenure at boAt Lifestyle, where she served as Head of Product Marketing, overseeing product marketing initiatives and partnerships for both the audio and wearable product categories. Wadhawan’s journey at boAt Lifestyle began when she joined the … Read more
After nearly seven years with the company, Akash Jain has been promoted to Director of Marketing and Head of Media at Flipkart. In this expanded role, Jain will oversee digital and ATL media strategy across Flipkart’s core business operations and developing verticals, including Flipkart Minutes. Jain himself announced the career advancement through a LinkedIn post. … Read more
Dream11 has launched its new advertising campaign ‘Champions Ka Game’ ahead of the Champions Trophy 2025, encouraging cricket fans to rally behind the Indian team’s quest for another championship title. The campaign features a star-studded lineup including Virat Kohli, Rohit Sharma, Jasprit Bumrah, Rishabh Pant, Suryakumar Yadav, and Ravindra Jadeja, alongside cricket legend Kapil Dev. … Read more
PHD India has been appointed as Agency on Record for Bondbazaar. The partnership tasks PHD with developing strategic growth initiatives and elevating the brand’s market position through effective communication strategies and creative marketing approaches. Both organizations aim to establish innovative solutions that drive meaningful business impact.
Deepinder Goyal, CEO of food delivery giant Zomato, has invested $20 million in LAT Aerospace, a new aviation startup he co-founded with Surobhi Das, former Chief Operating Officer at Zomato. According to The Economic Times, Das will lead day-to-day operations while Goyal will serve in a non-executive capacity as investor and mentor. “Both Das and … Read more
Premium skincare brand Minimalist is set for dramatic offline expansion following Hindustan Unilever’s (HUL) ₹3,000 crore acquisition of a 90.5% stake, pending regulatory approvals. The partnership aims to increase Minimalist’s retail footprint from 2,000 to 20,000 stores nationwide within two years. Mohit Yadav, Co-Founder and CEO of Minimalist, emphasized how HUL’s retail expertise will accelerate … Read more
JioStar, the official broadcast and digital partner for TATA IPL, has unveiled its ‘Yahaan Sab Possible Hai’ campaign for the 2025 season. The campaign showcases the tournament’s wide-ranging influence and ability to connect with diverse audiences through a series of films, some directed by acclaimed filmmaker Nitesh Tiwari. The star-studded campaign features cricket icons MS … Read more
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