Newsroom 
Ruder Finn India has appointed Sanyukta Dutta as Chief Strategy Officer. She will lead the Strategy Office, working across the client portfolio to identify growth opportunities and drive long-term strategic advantage.
Creator18, the creator-led platform and Network18 venture, is strengthening its leadership team as it looks to scale its talent roster and develop creator-driven intellectual properties (IPs) for India’s growing creator economy. The platform is led by Anurag Iyer as CEO, who brings more than 15 years of experience across the creator economy, digital media, content monetisation … Read more
Swiss Beauty has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch a limited-edition makeup collection inspired by the Harry Potter universe, bringing the popular entertainment franchise into the beauty category. The collaboration combines Swiss Beauty’s focus on trend-led products with the nostalgia and visual identity associated with the wizarding world. Designed for beauty … Read more
SunBridge Consumers has teamed up with actor and entrepreneur Mira Kapoor for a new digital campaign promoting four of its brands – Frooney, LifeJoy, KidZola and AlphaKid – with a focus on ingredient awareness and informed food choices. The campaign features Kapoor in relatable family settings, using everyday conversations to highlight the importance of understanding what goes … Read more
OpenAI has launched ChatGPT Ads in India, bringing sponsored content to one of its largest and fastest-growing markets as the company expands its advertising business. The rollout will initially cover logged-in adult users on ChatGPT’s Free and Go plans, while Plus, Pro, Business, Enterprise and Education users will continue to have an ad-free experience. ChatGPT Go is … Read more
Adfactors PR has acquired a majority stake in Australian communications consultancy SenateSHJ, expanding its international footprint and strengthening its capabilities across the Asia Pacific region. The partnership brings together two independent communications firms with complementary expertise in reputation management, stakeholder engagement, strategic communications and complex business transformation. SenateSHJ will continue operating independently under its existing … Read more
Menswear brand Snitch has expanded into the travel accessories segment through a partnership with travel platform Escape Plan, introducing a new collection of luggage and travel essentials. The range includes hard-shell cabin and check-in luggage, laptop trolleys, backpacks and other travel accessories. Designed to combine functionality with contemporary aesthetics, the products feature polycarbonate shells, 360-degree … Read more
Cadbury Celebrations has unveiled its refreshed Raksha Bandhan portfolio alongside a new campaign, #ThisTakraarIsSweet, celebrating the playful arguments, teasing and everyday banter that define sibling relationships. Conceptualised by Ogilvy India, the campaign takes a relatable look at the unfiltered bond between brothers and sisters. The campaign film is set to a soulful reinterpretation of the classic ‘Phoolon … Read more
Sintex has launched a new campaign that builds on its long-standing association with India’s water tank category. Conceptualised by Sideways, the campaign uses a familiar retail interaction to reinforce Sintex’s position as the original water tank brand. Built around the insight that “Sintex” has become synonymous with water tanks, the campaign highlights how consumers often … Read more
Pepperfry has appointed actors Kiara Advani and Sidharth Malhotra as its new brand ambassadors, coinciding with the launch of its new brand philosophy, ‘Fashion for Your Home’. The platform aims to position furniture and home décor as extensions of personal style and individual expression. The new positioning moves Pepperfry beyond functional home furnishing, highlighting how consumers … Read more