Newsroom

Nykaa has rolled out a new digital campaign for its Hot Pink Sale, capturing the excitement and spontaneity that come with finding irresistible shopping deals through a humorous and relatable narrative. Video: https://www.instagram.com/reel/DazbRi3hPpD/?igsh=MW00djJzbThwb2VjMg== Built around the insight that a great offer can instantly change a shopper’s plans, the campaign film uses light-hearted storytelling to showcase how … Read more

Greenlam Laminates has unveiled its new brand campaign, ‘Taarifein Dikhayi Dengi’, created in partnership with Dentsu Creative Webchutney. The campaign celebrates a uniquely Indian behaviour-where appreciation is often expressed through gestures and expressions rather than words. Inspired by the iconic Bollywood song “Na Bole Tum, Na Maine Kuch Kaha,” the campaign transforms the emotion of unspoken admiration into … Read more

BC Web Wise has rolled out #SocialRefresh, a digital-first campaign for Tata Power that encourages users to build healthier social media habits by consciously reshaping their Instagram experience. Extending Tata Power’s long-standing sustainability philosophy beyond energy conservation, the campaign highlights the importance of preserving mental well-being and reducing digital fatigue. Instead of asking people to disconnect … Read more