UNIBIC has rolled out a new campaign for its Fruit & Nut Cookies range, built around a playful debate: is it a fruity cookie with nuts, or a nutty cookie with fruit? Created by Theblurr, the campaign leans into this question to spotlight the fact that both ingredients are present in equal measure – and … Read more
Apsara has launched a new campaign for its Zesta range of scented pencils, conceptualised by Omnicom Media’s Interactive Avenues. Built around the tagline “Awesome Smell, Writes So Well,” the campaign focuses on making everyday writing more engaging for children. Set in a classroom, the campaign film follows a student who continues writing well beyond her … Read more
IndusInd Bank has appointed Shakti Tokas as Assistant Vice President (AVP) – Brand & Communications Marketing. He joins the bank after serving as Brand Partner at Propagate India and brings nearly a decade of experience across leading agencies, including FoxyMoron, DDB Mudra Group, and Addictive Media. In his new role, Tokas will contribute to strengthening … Read more
Westlife Foodworld, which operates McDonald’s restaurants across West and South India, has partnered with Coca-Cola India to launch a limited-time Football Meals campaign, available while stocks last. Link: https://www.instagram.com/reel/DaSzXWWp7hW/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Each Football Meal comes bundled with a limited-edition McDonald’s x Coca-Cola football collectible, aimed at capturing the communal energy fans bring to game-day viewing. A McDonald’s … Read more
Libas has launched “Sawan Ke Rang,” a monsoon campaign rooted in Indian poetry, classical art, and folklore, built around the themes of Prem, Shringar, and modern womanhood. Link: https://www.instagram.com/reel/DaaGx36BqLm/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign draws on cultural depictions of Sawan as a season tied to love, beauty, longing, and renewal, reinterpreting these ideas through a contemporary lens where … Read more
Spotify has announced its first telco partnership in India, joining hands with Vodafone Idea (VI) to bring Spotify Premium to VI postpaid subscribers across the country. Under the partnership, VI postpaid users now get access to Spotify Premium benefits, including high-quality audio, offline listening, and an ad-free listening experience, integrated directly through their mobile plans. … Read more
POCO India has launched a new brand campaign, “POCO Cameras. True To Life.”, shifting focus away from smartphone camera specifications toward the moments and memories these cameras capture. The campaign rests on a simple insight: the photographs people cherish most are rarely the most technically polished. Instead, they’re the ones that trigger emotion and instantly … Read more
CLEAR Premium Water has launched ‘FakeSeFree’, a music-led consumer awareness campaign aimed at educating buyers on spotting counterfeit products and encouraging more informed purchasing decisions. The initiative centres on an original music video featuring digital creators Tejas Dhoke and Manish Kharage, using entertainment as a vehicle to drive home the message around authenticity. The campaign … Read more
Rare Beauty, the cosmetics brand founded by Selena Gomez, has officially made its India debut through an exclusive partnership with Nykaa, marking one of the platform’s most high-profile international beauty launches to date. The brand is now available on Nykaa’s website, app and across 30 retail stores nationwide, with an opening line-up that includes the … Read more
Sneha Kanukolanu has joined Mia by Tanishq as Marketing Lead, marking a new chapter in her brand-building journey. Previously at The Bear House, she played a key role in shaping impactful campaigns, launching innovative initiatives, and creating memorable brand experiences. As she steps into her new role, she looks forward to driving growth and crafting … Read more
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