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Lay’s Turns Up the Heat, Launching a Fiery New Chip Made for South India’s Palate

Lay’s has expanded its regional innovation lineup with the launch of Hot Chips Style Asian Fiery Chilli, a new variant built around the chilli-forward flavors South Indian consumers favor. The chips are rolling out across Andhra Pradesh, Telangana, Karnataka, Kerala and Tamil Nadu as part of PepsiCo India’s broader push into consumer-led, regionally inspired products. … Read more

Google Launches Gemini 3.7 Flash, Its Latest Push Into AI Coding

Google has launched Gemini 3.7 Flash, a new AI model built for software coding and automated business workflows, as competition over enterprise agents and developer tools intensifies among Big Tech and AI companies. The model is positioned as a lower-cost option for businesses building autonomous AI systems capable of planning tasks, using software tools and … Read more

Crocs’ Crocodile Comes to Life as Its First Official Mascot

Crocs has officially introduced Niles, a six-foot-tall crocodile mascot marking a new chapter in the footwear brand’s storytelling strategy. The character isn’t entirely new – he’s drawn from the crocodile silhouette on Crocs’ Classic Clog since the company’s first shoes sold in 2002. What’s new is giving that silhouette a physical form, a personality, and … Read more