Eight months before India gained independence, dairy farmers in Kaira, Gujarat, had reached a breaking point. Middlemen were buying their milk at unfairly low prices and rejecting supplies at will. On the advice of Sardar Patel, the farmers organized themselves into a cooperative – a decision that would eventually build one of India’s most enduring … Read more
Cleartrip, a Flipkart company, has released a new print ad that takes a satirical jab at bad bosses and the all-too-familiar frustration of rejected leave requests. Framed as an open letter to managers who deny time off, the ad uses the risk of cancelled holiday plans as a way to introduce Cleartrip’s “Book Hotels at … Read more
AJIO has launched “Rakhi Recovery Abhiyaan,” a light-hearted Rakshabandhan campaign that reimagines years of missed Rakhi gifts as pending sibling dues. The initiative is part of AJIO’s broader “One India, Many Celebrations” platform, which highlights the many regional ways Rakshabandhan is observed across the country, and was created in partnership with 22feet, part of Omnicom … Read more
Burson, the global communications agency focused on building reputation value for clients, has acquired Limbik Inc., the cognitive AI company behind Decipher – Burson’s predictive intelligence platform that forecasts how communications will resonate with audiences across more than 60 global markets. The move deepens Burson’s investment in AI as it looks to help clients navigate … Read more
Audio social platform FRND has launched “Dil Se Bol,” an Independence Day campaign aimed at tackling the fear of linguistic judgment and encouraging people to express themselves openly in their own dialects and accents. The initiative frames freedom not just as a national ideal, but as something deeply personal – the freedom to speak without … Read more
This Independence Day, the Appliances Business of Godrej Enterprises Group is paying tribute to India’s handloom traditions, extending its “Tested for Handlooms” initiative with a multi-city outdoor installation spotlighting distinctive regional weaves. Each installation celebrates a specific fabric and its connection to the region it represents – Patola from Gujarat, Pochampally from Hyderabad, Mysore Silk … Read more
Preeti Khullar has been elevated to Director at Procter & Gamble, taking on a broader mandate across warehousing, site controls, governance, and supply chain excellence. She brings extensive experience in manufacturing transformation, digitisation, productivity, and operational strategy, having previously held leadership roles at P&G and Reliance Industries.
On India’s 80th Independence Day, ITC Limited paid tribute to 150 years of Vande Mataram, India’s National Song, through “Desh Ek Raag 3,” a music video created by the ITC Sangeet Research Academy (ITC SRA). Anchored in Raag Desh, the composition brings together the Academy’s Gurus, Scholars and musician tutors in a rendition that reflects … Read more
Shonali Chakravarty has joined United Breweries as Communications, Sustainability & CSR Leader for India. She joins from Lenovo, where she led APAC enterprise communications, and brings prior experience across OYO, Uber, Essar and Edelman.
Lay’s has expanded its regional innovation lineup with the launch of Hot Chips Style Asian Fiery Chilli, a new variant built around the chilli-forward flavors South Indian consumers favor. The chips are rolling out across Andhra Pradesh, Telangana, Karnataka, Kerala and Tamil Nadu as part of PepsiCo India’s broader push into consumer-led, regionally inspired products. … Read more