Dentsu has been appointed as Netflix’s sole holding-company media agency partner across the EMEA region, following a competitive pitch process. The appointment builds on dentsu’s long-standing partnership with Netflix in the UK, extending the relationship into 21 additional markets across Europe, the Middle East, and Africa. To deliver on the expanded mandate, dentsu is bringing … Read more
Ruchika Malhan Varma has joined Mahindra Manulife Insurance as Chief Marketing and Customer Officer. She previously served as Chief Marketing, Customer and Impact Officer at Generali Central Insurance, where she spent nearly seven years. With over 25 years of experience, she has also worked with IDFC FIRST Bank, BBC Worldwide, Lonely Planet and Singapore Tourism … Read more
Actress Sydney Sweeney has found herself at the centre of a widening controversy this September over a promotional campaign for Novig, the US sports prediction and trading platform in which she holds an equity stake. The ad shows Sweeney playing various sports while using sporting equipment, such as footballs and a basketball hoop, to cover … Read more
Blinkit has launched a campaign marking Pokémon’s 30th anniversary in India, transforming its everyday delivery bags into a collectible merchandise line as part of a “Blinkit x Pokémon” collaboration. Link: https://www.instagram.com/p/DdTbJ6xEkaK/?utm_source=ig_web_copy_link&stkn=NTc4MTIwNjQ2YQ== Titled “30 Pokémon. 15 Bags. Let’s collect ’em all,” the campaign features a set of Blinkit bags each showcasing a different Pokémon character – … Read more
Redhill, a global communications agency, has been appointed strategic communications partner for Lightrock, an investment platform deepening its presence in India. The mandate positions Redhill to strengthen Lightrock’s corporate reputation, media engagement, and thought leadership as it expands its footprint in the country. Under the partnership, Redhill will work closely with Lightrock to build a … Read more
Sandhya Biswas has been appointed Chief Marketing and Customer Experience Officer at Orient Electric, bringing nearly two decades of experience across consumer durables, lifestyle, telecom, energy and home improvement. She previously served as CMO at Fenesta Building System and held senior marketing and product leadership roles at Livguard, Morphy Richards India and Kohler Co., after … Read more
JioStar and Google have joined forces to weave AI-powered Google Search into two of Star Plus’s biggest Hindi-fiction properties, Anupama and Yeh Rishta Kya Kehlata Hai, using the shows’ storylines to introduce conversational AI to mainstream audiences. The campaign, themed “Google Search ka naya AI Mode. Jo samjhe, samjhaye, raah dikhaye,” relies on special vignettes … Read more
This Ganesh Chaturthi, Instamart is bringing devotees closer to two of Maharashtra’s most revered temples, adding prasad from Dagdusheth Temple and Siddhivinayak Temple to its festive assortment on the platform. Dagdusheth prasad will be delivered exclusively in Mumbai and Pune, packaged as a box containing one modak priced at Rs 50. To allow wider access … Read more
New Zealand Cricket (NZC) has named Hero VIDA as title sponsor for India’s upcoming 12-match tour of New Zealand, marking the electric vehicle brand’s naming rights across all three formats of the series. The announcement lands in a symbolic year, as India and New Zealand mark a century of sporting ties. The sponsorship has been … Read more
Google has promoted Sapna Chadha to lead its advertising business across Asia-Pacific. In her new role, she will oversee business strategy, growth, resource allocation, product commercialisation, sales operations, and business intelligence.