Sony Pictures Networks India (SPNI), the consumer-facing identity of Culver Max Entertainment, marked its 30th anniversary on October 8, 2025 – a milestone that celebrates its remarkable journey from a single television channel to one of India’s most influential media networks.
Launched in 1995 with Sony Entertainment Television (SET), the network brought a new wave of storytelling to Indian television, combining fresh formats, global sensibilities, and relatable narratives. What began as a single urban entertainment channel has now grown into a multi-genre network of 28 channels, spanning entertainment, movies, kids, regional, sports, and infotainment, reaching over 700 million viewers across 150+ countries.
SET revolutionised Indian entertainment with shows like Aahat, CID, Dekh Bhai Dekh, and Crime Patrol, and introduced India’s first dance reality show, Boogie Woogie. The channel strengthened its position in 2009 when it acquired Kaun Banega Crorepati from Star India, bringing back Amitabh Bachchan as host – a move that remains one of television’s biggest successes even 15 years later.
In 2016, Sony acquired The Kapil Sharma Show from Colors, further cementing its status as a prime entertainment destination. On the sports front, SPNI secured the Indian Premier League (IPL) rights in 2008 for a decade and, in 2024, clinched exclusive Asian Cricket Council (ACC) rights until 2031, reaffirming its dominance in premium sports broadcasting.
Beyond television, SPNI expanded into digital through SonyLIV, one of India’s leading streaming platforms, and a robust YouTube ecosystem that extends its global reach.
Reflecting on its legacy, SPNI shared a heartwarming video featuring employees who have been part of the organisation since day one, reminiscing about their journey and proudest milestones – a fitting tribute to 30 years of storytelling, innovation, and connection that redefined Indian entertainment.
