82.5 Communications India has secured the creative mandate for Tata Consumer Products, encompassing Tata Coffee Grand Cold Coffee and Himalayan Natural Mineral Water. Following a competitive multi-agency pitch, the agency will oversee offline, digital, and social media strategies to drive long-term growth for both brands.
Mayur Varma, Chief Creative Officer at 82.5 Communications India, expressed enthusiasm about the opportunity, stating, “Coffee has exploded! Tata Coffee Grand Cold Coffee is not just keeping up; it’s adding a punch. It’s a great opportunity to ride the cold coffee craze and give this generation the quirky fuel they need to rewrite the rules.”
Anuraag Khandelwal, also Chief Creative Officer at the agency, highlighted the potential to elevate Himalayan Natural Mineral Water, saying, “The ambition at Tata Consumer Products’ Himalayan Water is as bold as the terrain it comes from, and we at 82.5 Communications share the same ambition. It’s thrilling to partner with a brand that’s not just aiming high but aiming right.”
The collaboration aims to position Tata Coffee Grand Cold Coffee as a premium, international-inspired cold coffee experience in India, offering convenience and affordability. For Himalayan Natural Mineral Water, the focus will be on establishing it as a premium brand, expanding market presence, building brand awareness, and emphasizing quality.
Chandana Agarwal, President North and East at 82.5 Communications India, added, “Coffee and water brands? Talk about a thirst-quenching opportunity! We’re absolutely buzzing to be working with such a prestigious brand. We’re ready to brew up some seriously creative campaigns and make a splash in the market.”
