Music entertainment channel 9XM has completed 18 years, celebrating nearly two decades of shaping how India discovers, enjoys, and engages with Bollywood music. Since its debut in 2007, the channel has remained a go-to destination for chart-toppers, exclusive premieres, emerging artists, and culture-defining musical moments.
Over the years, 9XM has consistently driven the pulse of India’s pop culture – from dropping the latest Bollywood hits to spotlighting fresh talent. As it enters its 18th year, the channel continues to enjoy deep viewer loyalty, thanks to its signature humour, standout music curation, and iconic animated characters.
This year, 9XM revived nostalgia with a refreshed edition of its popular “90’s Hain Hum” format, blending classic melodies with its trademark personality. The response underscored the channel’s lasting relevance and emotional connect with audiences.
Starting today, 9XM rolls out a month-long anniversary celebration, revisiting unforgettable musical memories, spotlighting special artist moments, and bringing back the beloved madness of its animated universe. Over the years, the channel has shaped daily music consumption with trending tracks, blockbuster releases, creator-driven shows like Reel Star, and even India’s first AI-powered TV property, Ai Wala Show.
The 18-year milestone also marks the return of fan favourites: Bade–Chote, Bheegi Billi, Betel Nuts, Badshah Bhai, and duo Falli & Balli – each bringing back their signature quirks.
Reflecting on the journey, CEO Bhupendra Makhi said, “Completing 18 years is a testament to the love our audience has shown us. We will continue pushing boundaries to deliver the music experience India deserves.”
Sales Head Nihal Ghosh added that 9XM reaches 98 million viewers monthly, reinforcing its status as a cultural and advertising powerhouse. Programming Head Himanshu Gupta noted that authenticity and experimentation continue to anchor the channel’s content strategy.
As 9XM turns “Haq Se 18,” it celebrates a rich legacy while looking ahead to new ways of shaping the future of music entertainment in India.
