Havmor Ice Cream, a part of LOTTE Wellfood, has unveiled a limited-edition Choco Vanilla Cricket Ball Ice Creamas part of its latest campaign, ‘Enjoy It, Play It’. The campaign stars Gujarat Titans (GT) players Shubman Gill, Sai Sudarshan, and Washington Sundar, aiming to connect with cricket enthusiasts across the country.

The unique product features cricket ball-shaped packaging that mimics the look and feel of an actual ball. Once the ice cream is consumed, the packaging can be reused for play, enhancing the consumer experience and engagement.

In the campaign video, players are seen interacting with a young fan during an autograph session. When the child eats the Cricket Ball Ice Cream, it sparks a spontaneous Tap & Balance Challenge, ending with the campaign tagline: “Enjoy it, play it – with Havmor Ice Cream Ball.”

The campaign also introduces a nationwide digital challenge, encouraging fans to participate from homes, stadiums, or playgrounds.

Rishabh Verma, Head of Marketing, Havmor Ice Cream, said:

“At Havmor, we create joyful experiences. Cricket is India’s heartbeat, and through our partnership with GT, we’re introducing an innovative, fun treat that encourages active play-something parents can feel good about giving their kids.”

Colonel Arvinder Singh, COO, Gujarat Titans, added:

“This collaboration offers families a playful way to connect with cricket beyond the stadium. The product is not just a treat-it’s an experience.”

The limited-edition Choco Vanilla Cricket Ball Ice Cream is now available at stores and leading retailers across India.