Agency to handle media planning, strategy, and investments across platforms

dentsu X India has secured the integrated media mandate for Okaya Power, a leading power solutions brand. The account was won following a competitive multi-agency pitch and will be managed from the agency’s Gurugram office.

Under the mandate, dentsu X – the data and tech-driven agency from dentsu India – will lead media planning, strategic development, and investment management across all platforms. The agency will use its data-led intelligence to design scalable media solutions that enhance Okaya’s brand visibility and impact.

Sujata Dwibedy, CEO, dentsu X India, commented,
“We are thrilled to partner with Okaya Power at this exciting stage of their growth. At dentsu X, our focus is on building experiences beyond media. This win reflects our strength in integrating data, technology, and creativity to drive real business outcomes. We’re excited to contribute to Okaya’s journey and elevate the brand to new heights.”

Arush Gupta, CEO, Okaya Power, added,
“As we transition into a more consumer-connected and future-ready brand, our collaboration with dentsu X allows us to unlock richer insights, craft smarter media strategies, and tell more compelling stories. This partnership will strengthen our emotional connect with consumers and accelerate our mission to become a trusted and beloved power solutions brand.”