The #KaamYahinBantaHai campaign was developed in partnership with creative agency ART-E Mediatech.

IndiaMART has unveiled its latest campaign, Kaam Yahin Banta Hai, emphasizing the platform’s key strengths-product variety, convenience, and competitive pricing. The campaign underlines IndiaMART’s scale and trustworthiness, featuring highlights such as 40% GST-verified sellers, over 8 million product reviews and ratings, and a 4.8-star rating on the Play Store. The B2B marketplace currently serves more than 20 crore registered buyers across India.

The campaign comprises a series of three ad films showcasing humorous banter between a traditional businessman father and his modern, tech-savvy son. The father, used to old-school sourcing methods, faces everyday business challenges like arranging bulk orders or finding dependable suppliers. In contrast, the son relies on IndiaMART’s digital platform to solve these issues quickly and affordably. Each scenario ends with the son confidently challenging his father with the phrase “Lagi Shart?”, reflecting IndiaMART’s reliability in a playful, relatable manner.

Dinesh Gulati, COO, IndiaMART, said:
“Our mission is to make doing business easy. This campaign reiterates that commitment by showcasing how shifting to digital sourcing through IndiaMART simplifies operations. Trust and ease are central to our platform-because truly, Kaam IndiaMART Par Hi Banta Hai.”

Amit Dhawan, Partner & CEO, ART-E Mediatech, added:
“The generational contrast gave us a perfect storytelling opportunity. ‘Lagi Shart?’ captures the confidence and relatability of today’s entrepreneurs, while reflecting IndiaMART’s credibility and mass appeal.”