New youth-focused line blends comfort, style, and everyday functionality

Jockey, the iconic brand synonymous with innerwear, sleepwear, and athleisure, has introduced its latest offering – JKY Groove, a trend-forward athleisure collection tailored specifically for Gen Z consumers aged 18 to 24.

Available exclusively at 52 Jockey exclusive stores across India and on the brand’s official website, JKY Groove marks a strategic shift toward youth-driven fashion. This new line is designed for young adults who prioritise not just comfort and function, but also personal style and active lifestyles.

Everyday Essentials, Reimagined

With JKY Groove, Jockey expands its product portfolio to cater to the evolving preferences of the younger demographic. The collection includes oversized t-shirts, hoodies, multi-utility cargos, crop tops, and tank tops – all designed with a blend of versatility, comfort, and streetwear-inspired flair.

“At Jockey, we aim to keep pace with today’s fast-moving lifestyles while staying true to our legacy of comfort and quality,” said Nihal Rajan, Chief Marketing Officer, Jockey India. “JKY Groove delivers a groovy, effortless vibe that resonates deeply with Gen Z’s sense of identity and expression.”

Designed for Comfort, Built for Expression

More than just a clothing line, JKY Groove seeks to redefine athleisure by introducing silhouettes that support freedom of movement and reflect current fashion sensibilities. With an emphasis on oversized fits, youthful cuts, and on-trend detailing, each piece combines style with everyday functionality.

According to Rajan, “The Groove collection inspires creative expression by fusing contemporary design with comfort. It’s meant for everyday wear, but it doesn’t blend in – it makes a statement.”

With this launch, Jockey is clearly signaling its intent to remain relevant to the next generation of shoppers, who value individuality, performance, and effortless cool in equal measure.