The Indian Premier League (IPL) 2025 continues to be a magnet for advertisers, maintaining its dominance across television networks. According to TAM Sports’ latest advertising report for the first 70 matches (March 22 – May 27, 2025), TV ad volumes witnessed a marginal rise of 0.45% compared to IPL 2024. The volume index stood at 100.45, marginally higher than last year’s baseline of 100.
Category Leaders:
- Mouth Fresheners topped the list with a 12.7% ad volume share.
- Biscuits followed closely at 9.77%, overtaking “Range of Food Products” from IPL 2024.
- Other top categories included Ecom-Gaming (6.84%), Aerated Soft Drinks (5.89%), and Corporate-Financial Institutes (5.34%).
Top Advertisers:
- Parle Biscuits led with an 8.15% share, followed by:
- Vishnu Packaging (Vimal Elaichi): 6.62%
- Reliance Consumer Products: 6.00%
- Sporta Technologies (Dream11.com): 3.94%
- K P Pan Foods: 3.80%
Together, these top five advertisers contributed to 30% of the total ad volumes.
Growth Snapshot:
- The league welcomed 27 new categories, including Biscuits, Cellular Phone Services, and Real Estate.
- 141 new brands debuted, led by Parle Platina Hide & Seek, Rapido App, and PhonePe.
- Advertiser count grew by 27.06%, crossing 105, while brands rose by 27.81% to over 190.
- The total number of active categories remained steady at over 70.
Channel Insights:
- On Hindi + English channels, Paper Boat Swing Coconut Water Drink and Amul Butter were top exclusive brands.
- On regional channels, IPL Sunrisers Hyderabad and Walkmate stood out.
- Vimal Elaichi emerged as the top common brand across both platforms, with 104 brands advertising across dual-language channels.
