EaseMyTrip.com has officially launched EaseMyTrip 2.0, marking a strategic shift aimed at partnering with high-potential businesses in the travel and leisure ecosystem. Under the new initiative, the company will invest in up to 49% equity of selected ventures, focusing on working capital support while allowing founders to retain full operational control.
Speaking on the initiative, Nishant Pitti, Chairman and Founder of EaseMyTrip, emphasized a partnership-led model. “We want to back visionary founders without replacing them. EaseMyTrip 2.0 is about combining their ambition with our platform to drive sustainable scale,” he said.
According to an official filing, EaseMyTrip 2.0 is designed to expand the company’s presence across core travel services and adjacent lifestyle verticals. The targeted sectors include:
- Domestic and international holidays
- Spiritual and religious tourism (Ayodhya, Varanasi, Kedarnath)
- Student and educational travel
- MICE and group tours
- Luxury travel and chartered flights
- Air ambulance and airport mobility services
In addition, the company will explore new opportunities in adjacent categories such as wellness and preventive healthcare, financial products for travel (EMI, pay-later options), travel insurance and assistance, airport concierge services, and customized gifting and experiential travel.
Founders joining the program will gain access to EaseMyTrip’s customer base, strategic brand alliances, co-marketing, and backend infrastructure-all while maintaining independence over daily operations.
The company is now inviting early- and mid-stage startups to submit detailed business plans, financials, and growth projections as part of the application process.
“EaseMyTrip 2.0 reflects our commitment to nurturing India’s next wave of travel entrepreneurs. We’re excited to help them scale with our reach, resources, and experience,” Pitti added.
