Haier India named broadcasting partner on SonyLIV across connected TVs and mobile devices.
Haier, the global home appliances brand, has returned to Paris as the official partner of Roland-Garros for the third consecutive year. This continued association reflects Haier’s commitment to values such as innovation, high performance, and competitive spirit-principles that align closely with the spirit of the iconic tennis tournament.
In India, Haier is the broadcasting partner for Roland-Garros on SonyLIV, reaching audiences across connected TVs and mobile devices.
Haier’s collaboration with top-tier international tennis tournaments stems from shared ideals. The brand highlights its alignment with world-class athletes through its emphasis on precision, performance, and cutting-edge technology in its connected home solutions.
NS Satish, President, Haier Appliances India, commented on the partnership:
“We are extremely proud and excited to continue our association with Roland-Garros – one of the most prestigious tournaments in the global sporting calendar. This collaboration is not just about brand visibility – it’s about aligning with a world-class platform that mirrors our core values of precision, performance, and elegance.
As we deepen our sport-o-tainment strategy, Roland-Garros serves as a strategic touchpoint to connect meaningfully with premium and next-gen consumers who value both innovation and excellence. We are confident that this partnership will continue to fuel brand affinity, drive cultural relevance, and strengthen our leadership in a fast-evolving market landscape.”
Haier’s ongoing involvement with Roland-Garros reinforces its positioning as a brand that resonates with modern, performance-driven audiences-both on and off the court.
