Tool available until 30 June via campaign website, offering personalised itineraries.
Agoda has introduced a limited-time AI Vacation Planner for users in India, powered by Google’s artificial intelligence. The planner is accessible via a campaign website until 30 June, designed to simplify the process of travel planning by offering personalised itineraries.
Bollywood actor Ayushmann Khurrana stars as the campaign’s face, appearing as “Chief Wellness Officer” Mr. Vacaywala. Leveraging Google Gemini for natural language processing and Imagen for visual generation, the platform builds customised itineraries based on individual preferences.
The AI Travel Planner is hosted on the AgodaVacationPlanner.com website, with Khurrana appearing in videos to present tailored travel suggestions-addressing users by their first names to enhance the personal experience.
Ayushmann Khurrana shared his excitement about the innovation:
“Travel is all about discovery and inspiration. Agoda’s use of AI to create personalised recommendations and stunning visuals makes it easier for people to dream, plan, and book their next adventure. And the best part is that we take away the stress of putting together an itinerary, because we do it for you! It’s amazing to see AI bring such creativity to life and I’m proud to be part of this innovation.”
Developed in collaboration with Google, the AI-powered planner combines Google’s technologies with Agoda’s extensive global inventory. Users benefit from instantly curated destination and itinerary suggestions tailored to their needs, without sifting through over 5 million holiday properties, 130,000 flight routes, and 300,000 activities on Agoda’s platform.
Gaurav Malik, Country Director for India, Sri Lanka, and Nepal at Agoda, stated:
“Imagine travel planning that’s as exciting and smooth as the journey itself. That’s what we’ve achieved by blending Google’s advanced AI models with Ayushmann Khurrana’s dynamic Mr. Vacaywala. On the campaign website AgodaTravelPlanner.com, we’ve redefined the travel planning experience to be both personal and inspiring, and we’re absolutely thrilled to make this available to Indian travelers this month!”
Pulkit Lambah, Industry Head for Travel, Google Asia Pacific, added:
“At Google, we believe in empowering visionaries to transform industries. Our collaboration with Agoda is a perfect example, as we collectively embark on a journey to truly reimagine travel – moving beyond simple bookings to instantly personalized, vividly inspiring journeys for every traveler, powered by advanced AI.”
The campaign targets a broad spectrum of Indian travelers using Google AI across YouTube and Google Ads. It was developed in partnership with Kulfi Collective and AI content studio TrueFan. The platform is being promoted via YouTube and Meta, and is available exclusively at AgodaVacationPlanner.com for Indian users until 30 June 2025.
