Huda Kattan ends eight-year partnership with TSG Consumer Partners, regains full control of her beauty empire.
Huda Beauty, the globally recognized beauty brand, has officially returned to full independence. Founder and co-CEO Huda Kattan has concluded the brand’s eight-year partnership with TSG Consumer Partners, reacquiring the equity previously held by the firm.
TSG Consumer first acquired a minority stake in 2017. Now in 2025, Kattan has fully bought back the shares, making Huda Beauty one of the few founder-fully-owned brands in the beauty industry today. The move marks a significant turning point and underscores the brand’s commitment to innovation, authenticity, and a founder-led vision.
“Taking back full ownership of Huda Beauty is a deeply meaningful moment for me,” said Huda Kattan. “It proves that dreamers can build something impactful on their own. This brand was born out of passion and a desire to challenge beauty norms. As we enter this new chapter, I’m more dedicated than ever to pushing boundaries and staying true to our roots.”
With Huda now as the sole owner, Christopher Goncalo, her husband, continues as co-CEO, and her sister, Alya Kattan, leads social strategy. Together, they plan to strengthen the brand’s core values while launching bold new products and deepening connections with their global community.
This milestone sets the stage for a new era of creativity and disruption, positioning Huda Beauty as a rare, fully independent powerhouse in the competitive beauty landscape.
