The new film questions the balance between beauty and hygiene in Indian kitchens.

Specta, a premium Indian brand known for its engineered quartz surfaces, has unveiled a new ad campaign featuring brand ambassador Gauri Khan. The campaign encourages Indian homeowners to think critically about the unseen hygiene risks of their kitchen countertops-often chosen for their looks rather than their safety.

In the film, Gauri Khan articulates a familiar dilemma:

“The designer in me prefers beauty; the mother in me prefers safety.”
The ad underscores the frequent trade-off between visual appeal and practical safety in home design-particularly in kitchens, where surfaces see heavy daily use.

The campaign showcases Specta’s NSF-certified, non-porous quartz surfaces, engineered to be safe for direct food contact. With global designs tailored to the demands of Indian households, these surfaces are built to offer durability, hygiene, and low maintenance-without compromising on elegance.

The film has been launched across Gauri Khan’s and Specta’s social media channels, targeting design-conscious homeowners looking for smarter surface solutions.

Ankit Jain, Founder of Specta Quartz Surfaces, commented:

“This campaign is about sparking a necessary conversation. Kitchen countertops are some of the most frequently used surfaces in any home, yet we rarely discuss their hygiene. Gauri brings both creative sophistication and relatable practicality to the message, helping us redefine what Indian families should expect from their kitchen surfaces.”

With this campaign, Specta continues to position itself as a forward-thinking brand-blending global aesthetics with functional innovation for the evolving Indian home.