The new format delivers a 3D scrolling experience, boosting engagement rates by over 25%.
VDO.AI, a global leader in ad tech innovation, has introduced a breakthrough In-Scroll Display Ad Format, redefining how brands engage with users. This new format brings interactivity and motion to traditional static ads, delivering a visually immersive experience that works effortlessly across both desktop and mobile platforms.
Combining static branding with a dynamic 3D scroll effect, the format features a 50-50 split-screen design– one half displays a high-impact static image, while the other offers an interactive section for users to explore product features, benefits, or messaging in real time.
By engaging users through scroll-based motion and interactivity, the format delivers a 25%+ uplift in engagement rates, helping brands cut through digital noise and capture attention more effectively than traditional display ads.
Amitt Sharma, Co-founder and CEO, VDO.AI, stated:
“With the In-Scroll Display Ad Format, we’re breathing new life into static ad formats. As user expectations evolve, brands need formats that not only attract attention but also drive meaningful interaction. This solution offers exactly that-a powerful, scroll-activated visual experience that aligns with modern user behavior.”
Arjit Sachdeva, Co-founder and CTO, VDO.AI, added:
“Innovation is at the heart of what we do at VDO.AI. This launch is a testament to our commitment to staying ahead of the curve. The In-Scroll Display Format offers brands a distinctive edge in the crowded digital space, ensuring they remain top-of-mind with their audiences.”
With this launch, VDO.AI expands its portfolio of cutting-edge ad solutions, continuing its mission to help brands engage audiences with smarter, more impactful advertising experiences.
