Created by BRANDED, the Wolf embodies agility and alertness, reinforcing the drink’s energy-focused positioning.

Charged, Coca-Cola India’s energy drink offering, has launched a striking new brand identity with the introduction of its official mascot – the Wolf. Developed by creative agency BRANDED, the Wolf appears in the latest season of “Mind Charged, Body Charged”, alongside brand ambassador Aamir Khan’s Cave Man character.

The Wolf symbolizes physical agility and mental alertness, echoing the drink’s core positioning. Designed with bold lines, high-contrast colors, and detailed features, the mascot visually represents the product’s promise of delivering both mental and physical energy.

Sumeli Chatterjee, Category Head, Sparkling Flavours (India and Southwest Asia) at The Coca-Cola Company, commented:
“We are thrilled to introduce our new packaging, which is bold, sharp, and unstoppable – perfectly reflecting the character of the drink.”

Ankur Rander, Founder and CEO of BRANDED, added:
“In a category that thrives on adrenaline and attitude, we knew we had to create something that connects instantly. The Wolf isn’t just a mascot – it’s a mindset.”

The new identity aims to strengthen Charged‘s appeal among young, high-energy consumers, reinforcing the brand’s message of all-around alertness and unstoppable momentum.