The duo brings a bold and authentic energy to the platform, championing self-expression and diverse style narratives.
Nykaa Fashion has unveiled actors Ishaan Khatter and Shanaya Kapoor as the new faces of its brand, reinforcing its commitment to individuality and style diversity. This collaboration aims to showcase the platform’s expansive fashion offering-from statement occasion wear to effortless everyday looks.
Both Khatter and Kapoor bring distinct fashion sensibilities to the table, reflecting Nykaa Fashion’s ethos of playful, expressive, and trend-forward styling. While Ishaan is known for his dynamic and evolving aesthetic, Shanaya’s rising fashion presence brings a fresh and experimental spirit. Together, they embody the modern consumer’s desire for fashion that is both personal and boundary-pushing.
Through their association with Nykaa Fashion, the duo will help convey the brand’s message of embracing international influences while staying rooted in Indian fashion culture. Their style narratives align with the platform’s curated mix of homegrown designers and global fashion labels.
Adwaita Nayar, Executive Director, CEO of Nykaa Fashion and Head of Owned Brands, commented:
“Nykaa Fashion has built a strong emotional connection with consumers by offering a space where style is deeply personal, expressive, and accessible. From global cult labels to beloved Indian brands, our platform celebrates every fashion mood and moment. Ishaan and Shanaya represent a generation that’s unafraid to experiment-authentic, bold, and always evolving. Their addition to the Nykaa Fashion family is a celebration of individuality and the joy of self-styling. This partnership is about owning your narrative, playing with trends, and embracing fashion as a form of self-expression.”
Ishaan Khatter shared his excitement:
“Style is one of the most personal ways to connect-with ourselves and with others. I’m excited to be part of a platform that makes fashion accessible and expressive. Nykaa Fashion offers something for everyone, and I look forward to being part of its journey as we encourage people to find and flaunt their unique style.”
Shanaya Kapoor added:
“I love that Nykaa Fashion lets me explore every side of my style-from streetwear to soft glam. It’s a platform that supports individuality and offers the best of both global and Indian brands. I’m thrilled to collaborate with a brand that champions owning your look and celebrating who you are.”
Nykaa Fashion continues to be the go-to destination for trendsetters seeking style inspiration and standout wardrobe pieces. From international labels like Revolve, NA-KD, and Cider to Indian favourites like Gajra Gang, Nykd by Nykaa, RSVP, and Twenty Dresses, the platform celebrates both global fashion and Indian craftsmanship. With this collaboration, Nykaa Fashion reaffirms its mission to encourage bold fashion choices, self-expression, and a wardrobe that’s uniquely yours.
