This World Environment Day, Maggi has launched a new campaign focused on encouraging responsible waste segregation. With the message that “everything has its place,” the film delivers a powerful call to action using everyday scenarios that highlight misplacement-like shoes in a refrigerator or a laptop on a clothesline. These visuals gently illustrate how even small acts of carelessness can feel out of place.
At the heart of the campaign is the blue dustbin, symbolising the correct disposal of Maggi wrappers. The initiative reinforces Maggi’s ongoing sustainability efforts, particularly its commitment to managing its plastic footprint. The brand collects and recycles an amount of plastic equivalent to what it uses in packaging-emphasising its dedication to circularity and environmental responsibility.
The film is part of Maggi’s broader “2-minute desh ke naam” campaign, which encourages consumers to take just two minutes daily for conscious waste disposal. By promoting small, consistent actions, Maggi aims to foster long-term behavioural change around waste management.
Rupali Rattan, head of Nestlé India’s foods business, stated, “Maggi has been a beloved part of Indian homes for decades. This campaign is our way of inspiring a small, mindful habit that can lead to a big impact. A simple, two-minute effort each day can go a long way in helping us reuse and recycle waste properly.”
With this initiative, Maggi continues to position itself not just as a household staple, but also as a brand committed to environmental sustainability through practical, everyday actions.
