Door Bell Ki Chow Chow, No More Now” highlights the peace of interruption-free mornings.
Milkbasket, the early-morning grocery delivery service, has launched its latest brand campaign titled “Door Bell Ki Chow Chow, No More Now.” The campaign draws attention to the daily disruptions caused by doorbells, knocks, and OTP calls-especially during personal moments like sleeping, meditating, working, or cooking.
Through a series of short, relatable films, Milkbasket showcases the frustration these interruptions can cause. Each film reinforces the brand’s core promise: silent, hassle-free grocery delivery at 7 AM, with no ringing doorbells or verification calls.
The service is designed to integrate seamlessly into customers’ routines. Groceries are delivered quietly at the doorstep-no need for interaction, confirmation, or waiting around.
In addition to its silent delivery promise, Milkbasket offers a simplified shopping experience. There’s no checkout process, no repetitive payment steps, and no delivery surcharges. The platform features over 10,000 grocery items, all priced below MRP, making convenience and affordability go hand in hand.
Damodar Mall, CEO of Reliance Retail Grocery, commented:
“The doorbell is the demon that disturbs the peaceful life of our customers. With Milkbasket’s 7 AM silent delivery, we offer them a choice of peace-one that respects their time and space.”
With this campaign, Milkbasket positions itself as not just a grocery service, but a lifestyle enabler for calm, uninterrupted mornings.
