New visual identity, AI-driven experience, and multilingual content mark a platform evolution.
ZEE5 has announced a bold rebranding and strategic repositioning, unveiling a new identity anchored in its language-first philosophy: ‘Apni Bhasha, Apni Kahaniyan’. The platform’s renewed focus centers on delivering culturally authentic, language-driven storytelling for India’s diverse audiences.
As part of this transformation, ZEE5 has launched a vibrant new logo, a fresh corporate brand film, and revamped its user experience. The relaunch introduces intuitive navigation, AI-powered personalisation, and regionalised content recommendations designed for deeper viewer engagement.
ZEE5’s content roadmap includes over 130 new titles in FY26-spanning originals, films, non-fiction, and live programming across multiple Indian languages. The content strategy draws inspiration from regional folklore, real-life icons, and hyper-local narratives, with each language vertical operating independently to ensure scale and authenticity.
The platform has also introduced tiered subscription packs:
- Language Packs starting at ₹120/month
- Hindi Pack (incl. Punjabi & Bhojpuri) at ₹220/month
- All-Access Pack at ₹320/month
Annual plans are also available for all tiers.
Amit Goenka, President, Digital Businesses, said,
“This brand shift reflects our mission to become a personalised, tech-enabled platform that mirrors India’s diversity. Our strategy is built on cultural relevance, discovery through language, and seamless access to storytelling.”
Kartik Mahadev, CMO, added,
“‘Apni Bhasha. Apni Kahaniyan.’ captures the emotional bond between language and identity. This multilingual campaign spans across urban and rural India, including tier-2 and 3 cities, and global audiences.”
Raghavendra Hunsur, CCO, noted,
“Our goal is to create for those long overlooked-crafting content that resonates with their realities, languages, and aspirations.”
With this repositioning, ZEE5 aims to lead as a hub for multilingual digital entertainment in India and beyond.
