The agency will lead strategy, planning, execution, and performance optimization across key personal care brands.

ThinkROI, a performance-focused digital marketing agency, has secured the digital programmatic mandate for Hamilton Sciences-managing a diverse portfolio of brands including Denver, ENVY, Vanesa, and Pour Home.

As part of the engagement, ThinkROI will handle end-to-end responsibilities: from programmatic media strategy and planning to execution and real-time performance optimization. This includes digital efforts across Hamilton Sciences’ flagship categories, such as Denver’s best-selling perfumes and deodorants, the newly launched Denver Face Wash range, ENVY’s premium fragrances, Vanesa’s personal care lines, and Pour Home’s home fragrance solutions.

With a strong retail and e-commerce footprint, Hamilton Sciences has built a brand ecosystem that resonates with a broad and evolving consumer base. Denver, in particular, is recognized as one of India’s most iconic masculine grooming brands.

“Winning this mandate is more than a milestone-it’s a reflection of our strategic depth, agility, and full-funnel impact,” said Sarada Prasad, Co-founder & Chief Growth Officer at ThinkROI. “We’re excited to partner with legacy brands that continue to evolve with India’s digital-first consumers.”

The agency’s approach combines audience-centric programmatic advertising with contextual targeting, dynamic creative personalization, and data-led optimization. Campaigns will focus on driving measurable outcomes across the funnel-from awareness to acquisition.

“This is about precision meets performance,” added Rupinder Singh, Founder & Chief Business Officer at ThinkROI. “Our goal is to make every impression count through relevant, intent-driven messaging across touchpoints.”

The win further strengthens ThinkROI’s foothold in the FMCG and consumer goods sector, where it continues to deliver scalable digital results through innovation, storytelling, and a growing tech stack.