The lifestyle brand takes its next step with a unisex perfume now available for rapid delivery in top cities.

Expanding its footprint beyond fashion, Ranbir Kapoor’s lifestyle venture ARKS has introduced its debut fragrance – ARKS Day. Breaking into the personal care space, this gender-neutral perfume is now accessible via Instamart across major Indian metros including Mumbai, Bangalore, Delhi-NCR, Kolkata, and Hyderabad.

Since launching in February 2025, ARKS has stood out for its minimalist design philosophy and curated product drops, striking a chord with India’s style-conscious youth. With ARKS Day, the brand moves into the fragrance category, offering an everyday scent that’s meant to be subtle yet distinctive – crafted for modern consumers who value authenticity and self-expression.

The perfume, designed to be inclusive and wearable by anyone, reflects ARKS’s aim to blend functionality with emotional depth. It marks a shift from traditional fragrance marketing, instead positioning scent as a simple, meaningful extension of one’s personality.

“Fragrance, to us, is deeply personal – it’s the finishing touch to how someone shows up in the world,” said Abhinav Verma, CEO and Co-founder of ARKS. “We wanted to strip away the noise and create something timeless, modern, and approachable. Launching on Instamart means we can bring this idea straight to our audience’s doorstep-literally in minutes.”

Instamart’s Chief Business Officer, Hari Kumar G, shared his excitement: “Our partnership with ARKS brings something fresh to our users – a product that combines emotion, design, and convenience. ARKS Day isn’t just a fragrance; it’s an instant expression of identity, with the added charm of being connected to one of India’s most beloved actors.”

Through this launch, ARKS reinforces its mission to deliver everyday essentials that feel elevated, thoughtful, and deeply personal – now just a few clicks away.