The year-long collaboration features co-branded content, in-show integrations, and multiplatform amplification across CNBC’s business news network.
Network18 has announced a strategic, year-long partnership with Nuvama Group, a leading name in wealth management, aimed at enhancing brand engagement and visibility. The alliance, which commenced on June 2, 2025, will see Nuvama integrated across multiple platforms within Network18’s expansive media ecosystem.
Moving beyond traditional advertising formats, the partnership will include contextual co-branded promotions, non-FCT (Free Commercial Time) elements, and in-program visual branding across CNBC’s business news channels. These elements will be deployed across TV, digital platforms, and Connected TV, enabling a comprehensive, 360-degree media presence.
As part of the collaboration, Nuvama becomes the presenting sponsor of India Business Hour, CNBC-TV18’s flagship primetime program airing weekdays at 8 PM. This integration is designed to strengthen Nuvama’s position as a go-to brand in the wealth management space.
A key highlight of the partnership is the launch of a new daily post-market wrap segment. Led by market experts, the segment will provide in-depth analysis of stock movements, economic trends, and sectoral insights—marking a unique and first-of-its-kind feature in financial media collaborations.
Smriti Mehra, CEO – Business News at Network18, expressed her enthusiasm, stating, “We are excited to welcome Nuvama as a strategic partner. This association is built on a shared vision for long-term growth and meaningful engagement, and we look forward to a successful collaboration.”
Sujay Rachh, Chief Marketing Officer, Nuvama Group, added, “This marks Nuvama’s inaugural partnership with Network18—bringing together two trusted brands committed to empowering India’s investor community. At a time when clarity matters more than ever, this collaboration aims to deliver credible, actionable insights at scale. We see this as a significant step forward in building trust, driving thought leadership, and deepening market impact.”
