Rush by Hike Launches First Brand Campaign #ChaloJeetKiChaal Featuring Krushna AbhishekCampaign targets strategic gamers across India with a multi-channel media push.
Rush by Hike, the skill-based casual gaming platform, has launched its debut brand campaign titled #ChaloJeetKiChaal, featuring popular actor-comedian Krushna Abhishek. The campaign celebrates the rise of strategic and skill-driven gaming in India and is set to roll out across television, radio, and digital platforms in key high-growth regions.
Kicking off on June 10, the five-week campaign aims to reach more than 20 million users, with a particular focus on Hindi-speaking audiences across Tier 2 and Tier 3 cities. At the heart of the campaign is Ludo, Rush’s flagship game, used as a metaphor for strategic thinking and decision-making in both gaming and everyday life.
Manish Kumar, CFO of Hike, commented, “#ChaloJeetKiChaal is our tribute to India’s sharpest gamers-people who rely on wit, hustle, and smart strategies rather than luck. We wanted the campaign to mirror the platform’s fast-paced, fun spirit and make gaming a mainstream cultural conversation.”
Explaining the choice of brand ambassador, Kumar added, “Krushna Abhishek represents the spirit of Bharat-clever, relatable, and driven. He’s the perfect face to connect with the ambitious, young gamer in smaller towns and cities.”
The campaign includes a 360-degree media strategy, spanning TV, radio, and digital advertising to ensure widespread visibility. Performance marketing initiatives will be executed across Meta and Google, alongside celebrity integrations with Manisha Rani, Sunny Singh, and Nitish Rana.
To deepen local engagement, the campaign will feature vernacular content and region-specific storytelling driven by local influencers. In-app activities and social media contests are also planned to foster active participation and strengthen community ties.
