Conceptualised and executed by Creativeland Asia, the campaign blends nostalgia with innovation

VIDA, Powered by Hero, has unveiled a new campaign ahead of the highly anticipated launch of its electric scooter, the VIDA VX2. The campaign playfully explores a generational divide-pitting the traditional petrol-powered scooter against the modern electric alternative.

Featuring Bollywood icons Anil Kapoor and Ranbir Kapoor, the campaign taps into their real-life generational contrast to frame the central debate: Which is more reliable-old-school legacy or cutting-edge innovation?

Set in a familiar family backdrop, the ad captures the humorous yet thought-provoking tension between generations. Anil Kapoor stands for time-tested dependability, while Ranbir Kapoor champions the promise of electric mobility and future-forward thinking. Their engaging banter brings both charm and conviction to VIDA’s message, introducing the VX2 not just as a product, but as a symbol of evolving choices.

The creative vision behind the campaign comes from Creativeland Asia, who have sought to move beyond technical specifications to create cultural relevance.

“You don’t build desire by talking specs. You build it by stirring culture. And when two generations collide, something new is born. This campaign is that moment,” said a spokesperson from Creativeland Asia.

The campaign’s teaser film kicks off the build-up to the VIDA VX2’s official launch on July 1, 2025. Designed specifically for urban commuting, the VX2 promises a blend of performance, style, and practicality, positioning it as a strong contender in India’s fast-growing EV segment.

With this campaign, VIDA aims to strike a balance between legacy and innovation-inviting both traditionalists and new-age riders to consider a smarter, cleaner, and more dynamic way to ride.