The venture aims to redefine content production by merging AI with brand storytelling expertise
Value 360 Communications, a leading integrated communications and brand-building firm, has announced its entry into the AI-powered content creation space through a strategic partnership with filmmaker and AI innovator Vivek Anchalia. The initiative comes as Value 360 prepares to file its Draft Red Herring Prospectus (DRHP) ahead of its planned public listing on the SME Exchange.
The AI Creative Studio, currently in development, will blend generative AI technology with deep capabilities in storytelling, brand strategy, and scalable content production. Designed to serve brands, marketers, and content creators, the studio will offer a future-ready solution for producing high-volume, personalised, and cost-efficient campaigns across both digital and traditional media platforms.
“This new AI-powered studio represents our vision to lead-not just adapt to-the transformation in communication, marketing, and storytelling,” said Kunal Kishore, Group CEO & Co-founder, Value 360 Communications. “As we move towards our IPO, we want to reinforce to investors and clients that innovation, foresight, and agility are central to our long-term growth strategy.”
Bringing strong creative and technological leadership to the venture, Vivek Anchalia-founder of Amazing Indian Stories-has been at the forefront of AI-native content creation in India. Known for directing India’s first AI-generated feature film, Naisha, Anchalia also co-wrote Netflix’s Rajma Chawal and directed Tikdam for Jio Hotstar. His unique ability to fuse narrative craftsmanship with AI innovation will play a pivotal role in shaping the studio’s offerings.
“AI is not here to replace creativity-it’s here to amplify it,” said Anchalia. “This partnership allows us to create a model where quality content can be scaled like never before, without compromising on storytelling. We’re building the future of content, and I’m thrilled to do it with Value 360.”
The studio will integrate into Value 360’s broader service ecosystem, complementing its core public relations, influencer marketing, and digital communication services. By embedding AI-driven creativity into its existing offerings, Value 360 is positioning itself as a full-stack marketing platform capable of delivering high-impact, end-to-end solutions.
This strategic move underscores Value 360’s evolution from a communications firm into a diversified marketing services company, committed to pushing the boundaries of technology, creativity, and business impact.
