Branding, digital integration, and fan-centric activations to enhance the cricketing journey
AbhiBus, the bus booking platform under ixigo, has been announced as the official bus booking partner for the upcoming Tamil Nadu Premier League (TNPL) 2025 season.
As part of the collaboration, AbhiBus will feature prominent branding across stadiums, deep integration on TNPL’s digital platforms, and a series of fan-focused initiatives designed to elevate the overall matchday experience.
Rohit Sharma, COO, AbhiBus, shared his excitement about the association:
“We’re thrilled to be part of TNPL 2025 and contribute to Tamil Nadu’s cricket fervour. Presenting the Orange Cap to the tournament’s top run-scorer is a proud moment for us-it symbolises our commitment to recognising excellence. With AbhiBus, fans get more than a ticket-they get a seamless, comfortable travel experience that keeps them connected to the teams, the excitement, and the game they love.”
R. I. Palani, spokesperson for TNPL, echoed this sentiment:
“We’re delighted to welcome AbhiBus into the TNPL family. Their partnership brings added value, especially for fans who want a smoother, more reliable way to plan travel around matches. From stadium LED branding to engaging digital activations, AbhiBus enhances both convenience and connection for our cricket community.”
The collaboration not only strengthens TNPL’s fan engagement strategy but also underscores AbhiBus’s commitment to delivering reliable, fan-friendly transport solutions aligned with major sporting events.
