Canara HSBC Life Insurance has announced the onboarding of two prominent public figures—cricketer Jasprit Bumrah and sports presenter Sanjana Ganesan-as the brand’s new official ambassadors. This partnership marks a strategic move to strengthen the brand’s connection with modern Indian audiences across life stages.
A Campaign Anchored in Promises
The new brand campaign series, built around the brand’s philosophy “Promises Ka Partner”, aims to reach key customer segments such as:
- Millennials planning their financial future
- Families seeking long-term protection
- Emerging affluent customers preparing for life’s uncertainties
Through this partnership, the brand will launch a suite of emotionally resonant campaigns that underscore its trust, consistency, and long-term value.
Brand Leadership Speaks
Rishi Mathur, Chief Distribution Officer – Alternate Channels and CMO, Canara HSBC Life Insurance, commented:
“Life insurance is a promise—not just during the good times, but through every stage of life. Jasprit and Sanjana bring this idea to life beautifully. Jasprit’s consistency and quiet resilience mirror the trust our customers place in us, while Sanjana lends a voice of credibility and connection. Together, they represent what it means to be a true partner.”
Voices from the Ambassadors
Jasprit Bumrah shared:
“Every promise-on or off the field-comes with responsibility. Sanjana and I have always believed in planning ahead and supporting each other. That’s why this partnership with Canara HSBC Life Insurance feels so genuine. They understand the value of showing up consistently-just like a true partner.”
Sanjana Ganesan added:
“Being a partner means showing up-not only when it’s easy but when it really matters. That’s the heart of the Promises Ka Partner message, and it reflects how Jasprit and I live our lives: with care, trust, and preparation. I’m proud to be part of a campaign that speaks to so many real-life experiences.”
Strategic Alignment
By bringing together a trusted cricketer and a credible media personality, Canara HSBC Life Insurance is reinforcing its positioning as a dependable partner-one that walks with customers through all phases of life, just as Jasprit and Sanjana support each other both personally and professionally.
With a campaign rooted in authenticity and emotional relevance, this ambassador duo brings fresh energy and deeper meaning to the brand’s mission: to be a lifelong partner in keeping promises.
