In response to growing social media speculation, Tata Starbucks has issued an official clarification stating that it has not appointed any brand ambassadors in India, directly addressing rumours linking the brand to Dolly Chaiwala, a street tea vendor who has recently gained viral fame.

The Clarification

In a LinkedIn statement, Tata Starbucks stated:

“We have noted recent social media posts suggesting that Tata Starbucks has appointed an official brand ambassador. We would like to clarify that Tata Starbucks does not have any official brand ambassadors in India. Specifically, we have not entered any collaboration with Dolly Chaiwala.”

Origin of the Rumour

The confusion appears to stem from a meme created independently by a third party, which depicted Dolly Chaiwala as being associated with the brand. The viral nature of the meme led many users to misinterpret it as an official collaboration.

Tata Starbucks emphasized:

“A meme, created independently by a third party, appears to have been misconstrued as a formal campaign.”

No Formal Association

The brand was unequivocal in stating that the viral content is not affiliated with Tata Starbucks in any formal or promotional capacity.

“Tata Starbucks is committed to communicating with accuracy and authenticity and we value the trust of our customers and communities,” the company concluded in its statement.

Brand Takeaway

This clarification underscores Tata Starbucks’ stance on maintaining transparent brand communication and distancing itself from unauthorized digital content, even when viral in nature.