The campaign features actors Sunita Rajwar and Paritosh Sand in a relatable family setting.
Servotech Renewable, a leading manufacturer of solar products and EV chargers, has rolled out a new television commercial under its “Bijli Ki Smart Bachat” campaign. The ad carries the catchy tagline, “Zero Bijli Ka Bill, Life Bane Super Chill”, emphasizing how switching to solar energy can significantly reduce household electricity expenses.
The TVC stars actors Sunita Rajwar and Paritosh Sand in a familiar domestic scenario. Through a light-hearted conversation about mounting power bills, the ad introduces solar energy as a simple and effective alternative.
Commenting on the campaign, Prabhutva Tiwari, Head of Public Relations and Corporate Communications at Servotech Renewable Power System, said:
“This is more than just a TVC-it’s a strategic effort to reach rural Indian households and raise awareness about solar energy. We recognize that electricity bills are a major financial burden for many families, and our script was crafted to reflect that reality. By presenting solar energy as the perfect relief, we aim to make its adoption feel seamless and accessible.”
Discussing Servotech’s future outlook, Tiwari added:
“Our goal is to solarise over 1 lakh households by the end of 2026 and establish a robust PAN India network of dealers and distributors. With the surge in sports viewership, we chose Star Sports to air our TVC to maximize reach. We also plan to run the campaign across various platforms, including OTT services, national and regional satellite channels, and social media platforms like Meta, YouTube, and X.”
He further elaborated on the broader vision behind Servotech’s solar solutions:
“India’s energy demand is only going to rise as the economy grows, increasing both financial strain and pressure on the power grid. Our solar ecosystem-which includes next-gen on-grid and hybrid inverters, solar lithium batteries, and more-is designed to reduce that load on both households and the grid. All our products meet global standards and incorporate future-ready technologies to ensure safety, reliability, and long-lasting performance.”
“We have some exciting initiatives lined up under the ‘Bijli Ki Bachat’ banner to showcase everything Servotech has to offer. And we’re just getting started,” he concluded.
