Campaign Conceptualised by Boat House Media and Executed with FCB Kinnect

Flipkart has launched an enhanced version of its Flipkart Plus loyalty programme, reinforcing its value-driven promise to customers. The new campaign emphasizes that every purchase now earns SuperCoins, with added benefits including an extra 5% off on all products.

The updated Flipkart Plus experience also brings users exclusive bank offers, early access to sales, and post-order rewards such as gift cards and coupons. The programme remains free to join and is based entirely on customer activity, not a paid subscription.

Campaign Highlights

The campaign includes a quirky and engaging digital film featuring an elderly couple on a rooftop. The ad shows Dadaji skateboarding while Dadiji explains how SuperCoins offer 5% savings across categories such as electronics, fashion, and daily essentials. The film wraps up with a cheerful dance and the tagline:
‘SuperCoins matlab Super Savings’.

Loyalty Built on Value

Rahat Patel, Vice President – Loyalty, Flipkart, said:

“Flipkart Plus aims to deliver unmatched value every single day. Our most engaged customers earn SuperCoins on every order, which they can redeem across our full range-from essentials and fashion to electronics. During major events, Plus members also enjoy early access and bonus bank offers, making each shopping celebration more rewarding. We’re also introducing surprise benefits through Plus Treats, to keep the experience exciting.”

Patel emphasized that the company’s goal is to make shopping smarter by ensuring consistent value across every transaction.

Creative & Regional Reach

The campaign has been conceptualised by Boat House Media and executed in partnership with FCB Kinnect. To ensure cultural relevance and broader appeal, the film is being released in multiple languages, including Hindi and Kannada, with more regional rollouts expected.