David Beckham Launches Honey-Based Snack Brand ‘BEEUP’Partners with Shaun Neff to enter the health-focused snack market
Beckham ventures into food and wellness
Former football icon David Beckham has forayed into the food and wellness industry with the launch of BEEUP, a brand offering honey-based fruit snacks. Developed during the COVID-19 lockdowns, BEEUP is a collaborative effort between Beckham and his sons, aiming to deliver family-friendly, health-conscious snacking options.
Now available in Target stores and online
BEEUP is now on shelves at Target stores across the United States and is also available for purchase online. The product features bite-sized fruit chews made with natural fruit flavours and honey. Positioned as a healthier snacking alternative, the chews are non-GMO, free from artificial colours, and fortified with vitamins A, C, and E.
The brand has debuted with three flavours:
- Very Berry
- Tropical Mix
- Sour Watermelon
A 10-pack is available online for $5.99.
Strategic partnership with Shaun Neff
BEEUP has been launched in partnership with Shaun Neff, an entrepreneur recognized for building successful consumer brands like SUN BUM and Moon Oral Care. His collaboration with Beckham brings proven expertise in youth-driven, lifestyle branding.
A new chapter for Beckham
This marks Beckham’s latest business venture post-retirement, aligning his personal passion for health and family with growing demand for natural and functional snacks in the U.S. market. BEEUP signals his continued expansion into lifestyle and wellness entrepreneurship.
